General Mills Loyalty Program Business Analyst - Blue Buffalo | Consumer (Pet Parent) Engagement in Wilton, Connecticut
General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie's Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You've come to the right table. We want the very best talent to help lead something big.
BOUT BLUE BUFFALO
Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases.
PURPOSE OF ROLE
“Love Them Like Family, Feed them Like Family”.
This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo’s growth strategy: cultivating deeper, more meaningful relationships with Pet Parents that will drive incremental value and loyalty to Blue Buffalo. Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family. We are seeking a Loyalty Business Analyst to join our Blue Buffalo Consumer (Pet Parent) Engagement team and report directly to the Loyalty Program Strategist. The Loyalty Business Analyst will be responsible for performing complex financial modeling for the Loyalty program and support in the development and launch of a new loyalty program designed to foster consumer (Pet Parent) acquisition and engagement for Blue Buffalo.
Work closely with the Loyalty Program Strategist to develop the Loyalty Program and supporting strategies.
Run financial models and analysis on Loyalty programs incentives to test viability.
Partner with analytics to understand segment needs and report on health of loyalty efforts.
Responsible for analyzing key loyalty metrics, translating analytics into insights and making recommendations for offers and test and learn strategies.
Analyze the loyalty database, pulling out key insights and making recommendations to continue to improve key metrics.
Analyze and report on offer performance tied to Loyalty strategies. This includes calculating key KPIs, determining if the offer was successful, and recommending steps to improve results in the future.
Collaborates with Loyalty Program Strategist to review and analyze consumer loyalty data, market research and the results of marketing programs to provide recommendations on adjusting loyalty strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
Act as liaison for finance to ensure program metrics are aligned with Blue Buffalo financial targets and business goals; ensuring program efficacy.
OTHER RESPONSIBILITIES AS REQUESTED
Understand and monitor the competitive landscape for consumer retention marketing.
Ability to lead, direct and support cross-functional stakeholders and outside partners.
Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
Partner with experience strategy leads, CX teammates and leadership to deliver on consumer (Pet Parent) needs.
Bachelor’s degree in marketing or related area.
Subject-matter expert in loyalty programs
5+ years of CRM/email or loyalty program experience
Working with large amounts of data and summarize down to meaningful levels
Proficient in MS Excel, Word, Outlook and PowerPoint
Proficient in SQL
Experience using data visualization tools, such as Tableau, preferred
Statistical skills (e.g. familiarity with A/B testing) preferred
Extremely knowledgeable about loyalty industry trends and competitive analysis
Well versed in common Loyalty program benchmarks and measurement strategies
Strong communicator with proven experience presenting to senior leadership, highly analytical, problem solver
Experience with agency leadership and strong CPG team leadership
Must be able to work in an environment with free-roaming companion pets
Highly collaborative with exceptional communication skills – written and verbal
Internal consulting skills; ability to facilitate consensus across multiple stakeholders
Demonstrated partnership with cross-functional teams
Goal oriented, business-focused
Positive attitude, leadership qualities, and flexible team-oriented approach to working with others
Ability to translate strategy into tactical executions
Loyalty Program experience
Ability to execute on consumer insights
Must be able to work in environment with free-roaming companion pets
Pet enthusiast preferred
The location for this role is Wilton, CT. Please know the health and safety of our employees is always our primary concern. As the organization continues to navigate its response to the complex and evolving COVID-19 pandemic, we anticipate that the majority of us will continue to onboard and work from home. Candidates can expect that any travel will be delayed until COVID travel restrictions have lifted.
Relocation benefits will not be offered for this position.
Requisition ID: 2020-14905
External Company Name: General Mills Services, Inc.
External Company URL: www.generalmills.com