Univera Healthcare Mgr, Marketing & Competitive Intelligence - 008334 in Williamsville, New York
The Manager Market & Competitive Intelligence is responsible for the supervision of the Market & Competitive Intelligence team. The incumbent has oversight of the collection and integration of secondary research, market analysis and competitive intelligence which provides awareness and insights regarding external competitive threats, risks, and customer needs. In addition, this position also plays a key role in designing, and implementing recommendations within the enterprise and business segment strategic planning processes by driving and managing the development of environmental assessments and assisting with strategy development and initiative planning. The Manager is a key member of the management team and provides insight and guidance to both direct reports and others within the Corporation.
Develops and implements strategic research plans that support the enterprise and business segment strategies and objectives.
Manages a dynamic competitive intelligence function, including the collection, management, analysis and dissemination of timely information, and the development of effective reports identifying strategic and tactical implications.
Develops both an internal and external competitive intelligence network.
Conducts regular assessments of competitive threats and opportunities.
Drives, guides, and communicates detailed analysis of competitive information, market opportunities, regulatory trends, potential market entrants and healthcare trends.
Develops and implements strategies and tactics from market research and competitive intelligence.
Prepares written and oral presentations on research findings and market and competitive analysis to senior and executive management.
Oversees the analysis of competitor provider reimbursement and ensures the accuracy, quality, and documentation of that analysis is actionable and audience-appropriate for each level being presented to.
Manages the process of analyzing the competitor financial data submitted to regulators. Works to derive insights and communicates to relevant senior managers.
Oversees the environmental scanning process and ensures communication of key information to relevant stakeholders.
Plays a key role within the enterprise strategic planning process through the development of the annual environmental assessment.
Participates in key segment strategy steering committees to provide real-time, relevant market intelligence and business insights as a part of the ongoing strategy development processes across all lines of business.
Oversees the analysis and benchmarking of competitor medical cost management policies and practices. Ensures research activities are aligned with the business needs of the key internal stakeholders.
Plays a key role in scenario planning activities:
Identifies key market activities and trends that may warrant a focused, large-scale, scenario planning activity.
Manages the development of market analytics and insights that serve as critical inputs to the scenario planning activity.
Collaborates with key partners on the design and execution of scenario planning activities.
Where appropriate, facilitates scenario planning activities to ensure key objectives of the activities are achieved.
Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs.
Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
Maintains knowledge of all relevant legislative and regulatory mandates and ensures that all activities are in compliance with these requirements.
Conducts periodic staff meetings to include timely distribution and education related to departmental and Ethics/Compliance information.
Performs other functions as assigned by management.
Regular and reliable attendance is expected and required.
Bachelor’s degree in Marketing, Business, Social Sciences or related field with a minimum of 5 years industry experience. Master’s degree highly preferred.
A minimum of 3 years of experience in market analysis and/or strategic planning.
Ability to identify appropriate strategies for collecting data from multiple sources and translating the data into insightful and actionable recommendations.
Must have strategic thinking skill and strong decision-making abilities.
High-level leadership skills to effectively communicate research results and the implications of intelligence findings to executive and senior level leadership.
Excellent oral and written communication skills as well as interpersonal, organizational and presentation skills.
Ability to work effectively with managers and staff outside direct lines of reporting responsibility to take appropriate actions.
Strategic thinking skills, the ability to communicate efficiently and effectively and strong decision-making abilities.
Ability to work in collaboration with management and leadership at all levels and across all departments and entities in the enterprise.
Ability to travel across regions as needed.
The Lifetime Healthcare Companies aims to attract the best talent from diverse socioeconomic, cultural and experiential backgrounds, to diversify our workforce and best reflect the communities we serve.
Our mission is to foster an environment where diversity and inclusion are explicitly recognized as fundamental parts of our organizational culture. We believe that diversity of thought and background drives innovation which enables us to provide leading-edge healthcare insurance and services. With that mission in mind, we recruit the best candidates from all communities, to diversify and strengthen our workforce.
OUR COMPANY CULTURE:
Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.
In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position
Equal Opportunity Employer