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J&J Family of Companies Janssen - Multichannel Marketing Manager - Poland in Warsaw, Poland

Multichannel Manager - Poland

The Multichannel Manager is responsible for the implementation of a multichannel strategy in alignment with the overall Regional Multichannel Strategy in order to achieve the highest Customer Engagement performance.

He/she is responsible for the overall management of the Multichannel and Digital activities to support Commercial and Medical Affairs departments and grow the business in line with the company goals

Essential duties and responsibilities:

•Project management and development/implementation of regional strategical channels like:

-Marketing Automation (Eloqua),

-Approved Emails(SalesForce),

-Professional Webinars,

-web portals (JanssenMed, Janssen4Patients),

-eDetail, SMS campaigns,

-in line with MC and Product Strategy

•Full support on country level for all activities regarding to strategical channels, in line with dedicated processes

•Support for EMEA projects implementation in Poland, and cooperation on a regional level (GPR)

•Planning, verification and adaptation of resources according to short-term and long-term multichannel strategy (budget, project plans, external vendors)

•Act as subject matter expert on multichannel marketing towards the CVTs (Country Value Team), suggesting the right channels/activities to engage with specific stakeholder groups, acting upon specific behavioral objectives, consulting, executing & delivering

•Drive web-based customer experience & service initiatives above the brand level

•Quality assurance and process flow maintenance with dedicated digital agency

•Develop partnerships with right 3rd parties to increase Janssen brands footprint on the web to extend the reach to our resources and content

•Digital analytics report preparation including recommendations per Therapeutic Area/ Product

•Monitoring e-market and competitor e-trends to evaluate Janssen business opportunities (Competitive Intelligence)

•Contribute to the promotion of the strategy and multichannel initiatives in GPR/EMEA

•Link between OpCo and GPR Multichannel Team

•Facilitate proactive interaction and sharing of good practice in GPR / EMEA

Other features of the job;

-accurate, timely, compliant work and task follow up;

•ethical behaviour in line with J&J’s Credo values is required;

•he/she should have up-to-date knowledge and keep existing company procedures and related rules; detailed knowledge of HCBI SOPs and relevant finance processes is a must.

•Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects and contracting vendors

•Ensuring HCC and legal requirements are fully understood, appropriately managed and complied with when planning projects, developing materials, executing projects and contracting vendors

•Ensuring inspection readiness with respect to personal training compliance, and availability of a recent CV and individualized job

Qualifications

Experienced in: e-Marketing (min. 2 years), experience in online marketing with a proven track record in developing effective digital strategies and delivering successful online campaigns, experience in cross country projects deployment

•Education: University / Bachelor Degree or Equivalent, preferably in a relevant business-related discipline (marketing/e-marketing/digital marketing)

•Ability to navigate and produce results in a global, matrix organization, strong cross-departmental support, interdisciplinary approach

•Demonstrated track record in delivering business-relevant projects, solving problems, improving processes

•Sound knowledge of data analysis tools, web and digital analytics technology (e.g. Google Analytics) and CRM systems

•Areas of expertise should include one or more of the following:

 Development of online platforms

 Marketing Automation

 Mobile Solutions

 Content Management, SEO, SEM

 Online transmissions (webinars)

•Customer centricity, strong problem-solving mindset and interpersonal & influencing skills

•Self-starter with a result-oriented and diplomatic approach

•Excellent communication & presentation skills

•Accountability and excellence in execution

•Native local speaker and fluent English knowledge of both spoken and written,

•High level of ethical standards in business

Organisational Behaviours;

In addition to individual role responsibilities employees are expected to deliver against key organisational behaviours. These are:Live Our Credo & Pursue Our PurposeDemonstrates and models the heart of Johnson & Johnson

•Puts the needs of Our Credo stakeholders first

•Pursues the highest standards of quality, compliance and ethics

•Ensures everyday actions contribute to Our PurposeConnect inclusively to address health needs

•Builds internal and external relationships based on respect

•Seeks, listens to and incorporates diverse points of view

•Collaborates openly across boundaries and acts as a team player. Shape the future of health through innovation

•Inspires and contributes ideas that challenge thinking

•Courageously tries new things, tests and learns from mistakes

•Demonstrates resilience and agility to drive and adapt to change. Grow self and others to become our best

•Develops self and others to reach their goals

•Engages in open and honest conversations

•Drives performance by managing energy and taking ownership for outcomes

Competencies;

The employee is obliged to become familiar with and master the working practices adopted by the company and perform his/her work accordingly. Based on the instructions of his/her supervisor, the employee shall also perform all tasks not included in this job specification according to the best of his/her knowledge which fall within his/her scope of activities in view of their nature or which he/she can be expected to perform regarding his/her capabilities.

Primary Location

Poland-Mazowieckie-Warsaw-

Organization

Janssen-Cilag Polska Sp. z o.o. (7824)

Job Function

Marketing

Requisition ID

2105988160W

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