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Anheuser-Busch Associate Brand Manager - Innovation in United States

Associate Brand Manager - Innovation - 21009417

Job Function : Marketing

Primary Location : United States

Schedule : Full-time

Job Type : Permanent

Posting Date : Sep 14, 2021

Job Description

Kona Brewing Company is searching for an Associate Brand Manager to join the Kona Marketing team. This position reports into a remote team, and is fully remote. Candidates from any US location will be considered.

The Associate Brand Manager is involved in the planning, insights and new product development aspect within the Kona Marketing team. Reporting to the Sr. Brand Manager, this position helps deliver insights, analyze data and make recommendations to ensure the long term success of the brand. Working closely with various stakeholders, this position will help bring new products to life from ideation to final product in market. The ideal candidate is process-oriented, analytical and comfortable with complexity.

Essential Duties:

  • Work closely with the Sr. Brand Manager to develop annual strategic brand marketing plans and the tactical implementation and execution of these plans. The Associate Brand Manager will primarily assist in the following areas:

  • Supports product volume analysis, industry analysis and competitive analysis to continuously monitor portfolio performance and support Stage Gate proposals

  • Supports the Kona Sr Brand Manager – Strategy & Innovation to manage Kona’s product and package lines to maximize the performance of each product in the portfolio, including the development of new products, sku rationalization and new product testing.

  • Project owner for all Brand-owned aspects of New Product Development process, ensuring Kona products launch on time, and within project scope

  • Tracks the budget for the Kona Innovation Team, and regularly reports spend vs budget to Sr. Brand Manager

  • Works closely with the Kona’s Consumer & Retail brand team to consult on product-focused digital/social/trade advertising, media, retail and on premise programs, and the Kona brand website and CRM program from development through on-time execution

  • Works closely with Kona’s Associate Brand Manager - Retail in the development and execution of new point of sale materials to support products and product launches

  • Supports the sales team to develop product-led and/or channel specific programs, sell sheets and other selling materials focused on building strong brand images and sales momentum of specific products.

  • Work closely with High End sales and Key Account Managers to develop and execute annual retail promotion plans, focused on product launches & ongoing product-specific support

  • As needed, supports consumer testing of products and packaging for commercial release to support development of a strong consumer-led Kona portfolio

Job Qualifications

Minimum Qualifications

  • Bachelor's degree in Marketing, Advertising, or related field required.

  • 2 years experience in Brand Marketing

  • Strong verbal communication skills

  • Demonstrable time management and organizational skills

Preferred Qualifications

  • Advanced degree

  • Certified Beer Server or Certified Cicerone

  • Knowledge of the beer/alcohol industry

Kona Brewing Company produces Hawaii-inspired beers like Big Wave Golden Ale, Gold Cliff IPA, Longboard Island Lager, among other fan favorites. From beer to seltzer, our Liquid Aloha will always be island-inspired, refreshing and easy-drinking.

As a leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

Req ID: 21009417