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The Coca-Cola Company Cross Category Strategy Alignment - Senior Manager in Tokyo, Japan

  • Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.

  • Provide input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities

  • Drive and facilitate cross-category Campaigns & Innovation/CIF

  • Drive and facilitate re-planning of business plans

  • Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)

  • Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team

  • Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers

  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

What You’ll Do for Us

  • Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary

  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

  • Ability to identify needs for campaign localization or customization as necessary

  • Ability to guide media buying (in partnership with Mkt procurement), as necessary

Qualifications & Requirements

  • Direct experience with marketing activation

  • Business and commercial acumen, including financial expertise

  • Experience working with TCCC external partners (bottlers and customers)

  • Experience working with marketing in large OUs preferred

  • Experience working in cross-functional and cross-geographical teams is preferred

What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.