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The Coca-Cola Company Brand Director - Sparkling in Taipei, Taiwan

Job Descriptions:

Title: Brand Director, Sparkling

The brand director is expected to lead sparkling category within its brand team to develop strategies/campaigns in a very independent manner while seeking collaboration opportunities with Global and other network markets.

This critical position will assist Marketing Director to focus on the following three core areas consistently to build long term sustainable growth in Taiwan.


  • Build and deliver Sparkling Beverages volume, NSR, profit and market share objectives.

  • Lead strong sparkling portfolios in Taiwan: Coca-Cola Trademark, Sprite, Fanta, Schweppes to accelerate growth in quality leadership.

  • Monitor changes closely in market place, identify opportunities for new revenue growth.

  • This role will require this person to interface on regular base with Bottler’s leadership team and functions as commercial, sales, supply chain etc.


  • Develop overall category short and long-term strategies with portfolio management: 1)Build edges for existing brands thoroughly understand brand essence, local consumers and competition, 2)Establish potential brands via differentiated business/brand model.

  • The complexity of this role is enhanced given the rapid changing consumers and operational dynamics in highly developed market Taiwan. There is a strong need for a unique marketing approach driven independently. A sound communication skill is required for effective communication with strong influencing power.

  • Lead creative, digital and media agencies to think strategically and focus on developing high quality IMC campaigns which truly leveraged by understanding Taiwan consumers’ attitude, behavior and insights.


  • Assist Marketing Director to develop Sparkling team by building strong marketing and cross functional capabilities by regularly reviewing performance, setting clear objectives, identifying training requirements in order to maximize the individual’s development, deliver value to the Company for long term sustainable growth.

Core Competency:

Growth Behaviors

  • Curiosity

  • Empowered - Act like an owner

  • Drive Innovation – v1.0, 2.0, 3.0

  • Inclusive

Leadership Behaviors

  • Develop self and others

  • Inspire others

  • Collaboration with the system, customers and key stakeholders

Functional Skills

  • Strong skills in marketing and operations

  • Planning strategically

  • Communication skill (delivers messages with passion and impact)

  • Innovative thinking

  • Financial skill

  • Team leadership / performance evaluation / training & development

  • Motivational ability

  • Business acumen

  • Influencing skill / Negotiation skill

Knowledge & Experience:

  • At least 12 years+ experience in FMCG. The person will be required to have spent time across different functional areas so as to be well equipped with strong skills in marketing, research, operations and finance. A strong motivation and drive to achieve business result.

Education & Professional Qualification:

  • Bachelor’s degree in Marketing or related discipline, MBA is preferable

Our Growth Culture:

One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.


Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.


Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.

Version 1.0, 2.0, 3.0

Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.


Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.​