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SME Web Content Coordinator in Southfield, Michigan

POSITION TITLE: Web Content CoordinatorDEPARTMENT: Information TechnologyFLSA CLASSIFICATION: ExemptThe Web content coordinator oversees the layout, visual look, and overall content of a website. They must understand the demographics and characteristics of a website's users and develop material that appeals to them.Web content coordinators develop, write, and edit Web pages using computer script languages such as Hyper Text Markup Language (HTML) and JavaScript. They are in charge of the overall visual look of a website, including images, videos, and other digital media. They may use software such as Dreamweaver, Photoshop, and Illustrator.Web content coordinators analyze and test all links and content to ensure that information is accurate, accessible, and user-friendly. They must also make sure the website is compatible with all Internet browsers and mobile devices. If any issues are found through testing or user feedback, they must find solutions.Technology is constantly evolving; therefore, Web content coordinators must keep up with current programming and technological trends. Reading books, magazines, and journals; attending conferences; participating in workshops; and completing continuing education coursework are some ways that these professionals can stay informed.MAJOR FUNCTIONS:ulliExperience using Content Management Systems/liliEnsure all top product/brand/category/landing pages contain relevant, useful, engaging information consistent with corporate strategy to improve reader valueand interest,contributing to greater sales conversion/liliExperienceusing digital and email marketing tools/liliExperience creating web pages for campaign (microsites, landing pages)/liliCreate, implement, and manageHomepage and landing pages and content that facilitates customernavigation and ensures Search Engine Optimization/liliKnowledgeof HTML and other coding languages/liliKnowledge and understanding of Search logic and concepts/liliUnderstand, administer, and maintain site search logic by optimizing keywords and product/brand/category copy to ensure that on-site and general web searches yield consistent, logical, intuitive results/liliUtilize external search-related resources (vendors, partners) to promote both on-site and general web search engine rankings/liliProficiencyusing CMS platforms/liliProficientin MS Word,Excel/liliWorkquickly and efficiently in self-directed, deadline-driven environment/liliOther duties as assigned/li/ulMINIMUM EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS:ulliCertificationor Associates Degree in Marketing, Communications, Business, Information Technologies or similar field or equivalent experience/lili3-4years of relevant web content experience/liliComprehensionand facility in all aspects of web-related activities, including html, CSS, image c