Philips Trade & Shopper Marketing Lead, Personal Health ASEAN in Singapore, Singapore
You are responsible for
Leading the Trade & Shopper Marketing team in defining local shopper insight, formulating in-store activation plans and executing sell-out activities in the close collaboration with Consumer Marketing Team and Sales Teams in the district.
Lead, coach and motivate the TSM team in order to achieve predefined KPI of every team member.
Create successful sell out activities, through the development and implementation of trade marketing plans (local shop activation plan).
Initiate and stimulate the local and regional trade marketing actions, towards distributors and resellers.
Manage performance of promotional spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation.
Develops and execute integrated management framework of attracting, training, motivating and retaining promoters and merchandisers.
Optimize (offline/online) shelve (portfolio, price points, promotions), owning in-store excellence execution to drive brand preference, increase conversion and basket size.
Manages category captainships or advisor-ships.
Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities.
Define requirements for the shopper research.
Collaborate with Digital Marketing to ensure consistency in presenting our brand.
To succeed in this role, you should have the following skills and experience
Bachelor's degree or equivalent
12 - 13 years of experience in Trade and Shopper Marketing preferably with exposure to the SEA + ASEAN markets.
Proven leadership skills with experience in people management and collaboration with multi-functional team
Strong analytical skills
Ability to create synergy while managing ambiguity
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.