Abbott Manager eCommerce Marketing in Shanghai, China
In charge of data bank & strategy center, provide consumer insights for daily operation, manage and measure refined consumer operation project follow AIPL & FAST model to maximized investment efficiency.
Responsible for innovative projects such as TMIC C2M innovation and category co-build etc. with deep cooperation with customers to drive business growth.
Co-work with sales team to develop the annual EC in-site media buy strategy and maximized media ROI.
Study Alibaba eco-system media landscape and cooperate with brand / digital team to integrate media & digital resource to deliver AIPL & FAST result.
Maintain relationship/resources pool of media agencies and EC platform to ensure always getting download of market news and trend.
FMCG/ Infant Milk category is preferred.
At least 3 years working experience related to marketing and media
Experience in CMI or E-commerce media is preferred.
Experience in data ISV or related agency management is a plus.
Excellent communication with Mandarin and English is must.
Familiar with office soft ware
Able travel based on business request.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org