Hasbro eCommerce Specialist in Shanghai, China
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.
Wizards of the Coast is a subsidiary of Hasbro, Inc. and the world's largest publisher of adventure games.
WHAT IS THIS ROLE ALL ABOUT?
Based in China, this role will oversee the running of Wizards of the coast (WOTC) Pacific and SEA ecommerce channels that is/are operated by our retail partners.
Responsibilities For This Wizard:
Implement and monitor full year business plan with trade partner/distributor as developed by APAC e-Commerce manager
Work with trade partner/distributor to ensure appropriate SKU is merchandised on WOTC online channel(s), ensure WOTC brand(s) is/are presented according to our branding philosophy and a positive customer experience is delivered to players by meeting the agreed service level
Work with marketing/brand team to provide localized content for trade partner/distributor, to promote WOTC ecommerce channels by designing content to commerce tactics, to include ecommerce into wider marketing activities,
Plan digital campaigns and monitor digital spend on platform and relevant external platform
Prepare sales report, review campaign performance (e.g: Traffic, PV, conversion rate, ROI on media spend) and provides analysis that includes local insights and quarterly local ecommerce trend update
Build strong & close partnership relationship with the various marketplaces and trade partner/distributor
AM I QUALIFIED? (Knowledge, Skills and Abilities)
Experience Creating and Casting these Spells:
Strong ecommerce background with 5+ years experience in working with a trade partner and marketplaces (Amazon/Lazada/Shopee)
Experience working in major ecommerce platform (e.g: Amazon/Lazada/Shopee) or trade partner E
Experience in the Entertainment and/or Games industry is a plus
Knowledge, Abilities and Characteristics of the Ideal Wizard:
Strong commercial & negotiation skills
Strong influencing skills
Excellent planning ability
Excellent communication ability
Education and Training:
- Degree level education with business, commerce, marketing or sales related fields.