Amazon Corporate LLC Sr. Product Marketing Manager #0000 in Seattle, Washington
LOCATION: Seattle, WAMULTIPLE POSITIONS AVAILABLE1. Drive the end-to-end marketing strategy for specific products and be ultimately accountable for the product's success with a particular customer segment or in a specific country.2. Develop and execute creative marketing programs (including Go-to-market strategies and ongoing plans that ensure the product offerings stay relevant to customers), campaigns and promotions across various channels, including on-site merchandizing, landing pages, email, paid marketing channels.3. Lead the marketing strategy, including targeted messages and customer communications based on the key value propositions and use cases of our products and services. Provide input into the product's pricing, distribution and marketing communications.4. Ideate and execute A/B testing and optimization efforts to optimize marketing campaigns and improve KPIs over time.5. Oversee production of creative assets in partnership with internal design teams or external agencies and manage stakeholder signoff.6. Develop high-quality communication strategies for major product launches.7. Build and analyze key metrics and traffic patterns to measure attribution/performance of marketing programs, and create communication and documentation strategy to institutionalize learnings.8. Document and share best practices with international teams to drive global success.9. Proactively identify trends and suggest new marketing features and functionality for development.#0000Basic QualificationsA Master's degree, or foreign equivalent, in Business Administration, Communications, Marketing, or related discipline and 1 year of experience in market campaign management, brand management, or market research. In the alternative, employer will accept a Bachelor's degree, or foreign equivalent, in Business Administration, Communications, Marketing, or related discipline followed by 5 progressively responsible post-baccalaureate years of experience in market campaign management, brand management, or market research.Any amount of experience with each of the following skills required:1. Marketing experience in a fast-moving consumer business.2. Content Management Systems, including online editing and publishing tools XML and HTML.3. Using tools, such as Excel, Google Analytics or Tableau, for reporting or interpreting data.4. A/B content and message testing.5. Managing brand awareness campaigns and product launch campaigns.6. Managing marketing campaigns in the European Union or Asia Pacific.7. Managing multiple stakeholder groups simultaneously, including senior level management.Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin. #0000Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.