The Seattle Times Campaign Specialist (Paid Social) in Seattle, Washington
With over two times the visitors of any other local media website, Seattle Times Media Solutions digital agency partners with advertisers as the digital solution for their local marketing needs. We leverage 123 years of Pulitzer-prize winning coverage to help local and national advertisers connect with their customers. We reach more Northwest adults than any other local media company with our full suite of services: Print and Digital Display, Mobile, Social, SEM/SEO, Programmatic, Branded Content, Web Services, Direct Mail, and much more.
At STMS, we?re continuously growing to meet our client?s needs. Our Advertising department is hiring for a driven Campaign Specialist to oversee advertising for our paid social services. As part of our agency services team, you will be responsible for partnering with internal teams to plan, manage, and execute digital marketing strategies across paid social channels for numerous advertisers of all sizes. Ideally, you?re someone who can think creatively in a team-oriented environment, contributing innovative ideas quickly with the client?s success in mind.
Please note: this position is a remote-work opportunity that requires employees be local to Seattle once normal office operations resume. The ability to work remotely outside Washington state (until normal operations resume) will be considered on a case-by-case basis.
Manage paid social campaigns across social media channels, including the campaign planning, implementation, budget management, performance review, and overall optimization.
Generate original and new creative strategies for social channels, based on client needs, current
trends, consumer insights and analytics.
Analyze campaign performance, identify trends and suggest opportunities for improvement as well as provide consistent performance updates to internal team members.
Manage paid social budget allocations and forecasts, while consistently reporting on spend and performance.
Develop compelling ad copy that is consistent with the advertiser?s brand messaging and guidelines.
Maintain a deep understanding of Facebook, Instagram and Twitter paid advertising capabilities and how to leverage to best benefit advertisers.
Liaise between the campaign management team and other key internal groups on the account
Developing and implementing testing strategies to increase advertising efficiency.
Track and monitor social media analytics and translate data and performance to optimize content.
Experience: At least five years of paid social engine marketing experience, with proven ability to manage large scale accounts.
Education: BA / BS degree preferred; emphasis in business, marketing or communications.
Facebook Blueprint Certification in good standing.
Experience training teams on campaign strategies and best practices.
A consistent record of leading projects from conception through completion.
Understanding of various KPI?s and targets like CPA/CPL/ROAS/ROI/LTV.
Proven ability to A/B test ads & landing pages and key factors in optimization.
Mastery of Google Analytics goal setup as well as advanced knowledge of metrics.
Working knowledge of Google Tag Manager setup and implementation, as well as, tag and trigger setup and management.
Enthusiasm for working as a team; ability to establish good rapport with colleagues.
Ability to work in a fast-paced, deadline-oriented environment with minimal supervision.
Previous advertising agency experience a plus.
This position requires a criminal background check after an offer is made as a condition of employment.
Founded in 1896, The Seattle Times continues its tradition as a family-owned, independent newspaper that cuts through the clutter and provides readers with timely, relevant news. As the largest newsroom in the Pacific Northwest, we serve the region with thoughtful journalism that makes a real difference in our community. And as a media solutions company, we combine cutting-edge digital capabilities and service with the values and integrity of respected traditional media? with an established audience of 1.9 million. At The Seattle Times, you?ll find work that matters.
Resumes and other application materials over 10 MB per file cannot be accepted.