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USAA Digital Product Manager Senior Level in San Antonio, Texas

Purpose of Job

Digital Product Managers facilitate the evolution and implementation of the digital experience for USAA members. Collaborates with Product Management teams and business stakeholders to tackle complex and challenging problems in the line of business to optimize the Members digital experience, developing and delivering innovative offerings to market. Designs and drives implementation of multi-platform digital solutions. Optimizes existing experiences across dotcom, mobile and emerging platforms to drive KPIs. Employs a user centered design methodology/design thinking to bring world-class digital experiences to market across multiple touch points.

Job Requirements


Independently leverages market intelligence, competitive analysis, customer research, and member feedback.

Translates customer "needs" and "wants" into requirements, and shepherd requirements through to delivery through collaboration with design and IT.

Finds areas of opportunity and solve for member pain points to inform and create product backlog.

Develops detailed requirements, feature definitions and implementation plans.

Leads cross-functional teams to envision new product features.

Leads team collaboration to manage and prioritize product roadmap and releases.

Continuously leverages advanced data-driven problem solving techniques and analytical rigor to understand, influence and report on key performance indicators.

Generates meaningful insights to inform experience improvements.

Explores additional opportunities for analysis, evaluates current metrics, begins to bring in 'big picture' thinking, and seeks to drive clarity amongst team, partners and key stakeholders.

Contributes to establishment of annual KPI plans for digital platforms.

Collaborates with cross-functional teams to finalize operational plans and project list.

Consults with business partners to understand current and future business needs requiring multiplatform solutions.

Prepares compelling presentations and then presents and communicates complex concepts to a diverse audience.

Collaborates with marketing and other stakeholders to drive effective strategies for achieving digital goals.

Researches and identifies industry best practices and trends to increase effectiveness.

Acquires, maintains and applies advanced knowledge of the business, its products and processes, and an academic understanding of Product Management.

Serves as a resource to team members.

Consistently provides guidance to junior team members.

Assists with on boarding processes.

Minimum Experience:

Bachelor's degree in Computer Science, Information Systems, Marketing, Human Centered Design, or a related discipline required.

4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.

6 or more years relevant business experience, including 3 or more years in a digital function


4 or more years in a digital function.


MBA or equivalent or a related discipline and 3 or more years experience in a digital function.

Digital Functions include but are not limited to:

Digital Product Management, Digital Experience Development, Digital Marketing, Digital Optimization, Digital Analytics, Information Technology, eCommerce, Web Design, Digital Account Management

Relevant business experience including but not limited to:

Product Management, Analytics, User Experience, Research and Testing, Strategy, Process Engineering, Innovation

Demonstrated advanced knowledge of digital products and emerging technology platforms, applications and standards.

Advanced knowledge of data analysis and research techniques.

Proven ability to effectively develop, present and communicate complex concepts to cross functional teams and leadership.

Proven ability to influence business decisions.

Advanced knowledge of Project Management/agile scrum process and agile product owner role.

Advanced knowledge in Business Case and CBA development. Advanced knowledge of design concepts Advanced knowledge of experience design concepts.

Preferred Skills

  • Experience with presentation to senior executive leadership and leading transnational enterprise efforts

  • Experience with leading and developing product vision, road map, and execution of road map

  • Experience with maintaining a product backlog with data and technical feasibility

  • Experience with owning digital features and seeing through execution

  • Experience with Optimization testing

  • Significant aptitude for leveraging data and analytics to drive business priorities.

  • Demonstrated capability to drive work through IT Kanban

Hiring Managers are Brent Hartman and Andrea Herrera.

This posting will be used to support DPM hiring on both the Digital Servicing and the Digital Claims teams .

Please indicate your preference.

Find your purpose. Join our mission.

USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.

USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself – you just need to share our passion for serving our more than 13 million members.

USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.