Samsung Electronics America Director, Product Marketing (TV) in Ridgefield Park, New Jersey
For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what’s possible, and constantly innovate.
Making the future is everyday life at Samsung. We’re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset – better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.
At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible.
Role and Responsibilities
The Director of Product Marketing is responsible for strategy, implementation and team oversight related to internal and external product planning, product management, and go to market strategy for the TV business. This position sets the vision and agenda for the product marketing efforts, and drives returns on all marketing investments (ROI). This role drives well-integrated forecasting to ensure that promotions, selling, and inventory are effectively aligned. The Director manages the sales teams, business planning, program development and all aspects of the go-to-market (GTM).
Roles and Responsibilities:
Complete ownership of all aspects of the US TV business. Full P&L owner.
Develop short term and long term strategy to achieve key KPI's for TV business; management, creation and distribution of pricing and promotions
Takes ownership of all retail customers. Communicate information, as needed, to account owner within the sales organization.
Develops and implements Product/Solutions Go to Market Strategies and formalized plans; ensure key stakeholder alignment (through executive level).
Segment M/S review, trend analysis, and promotional roadmap recommendations.
Strategically advise and direct short term and longer term strategy for the category that is provided to all support verticals.
Assess promotional prices each model should hit each week, based on profitability, inventory levels, competitive positions, M/S trends and forecasts, and line-logic.
Analyze inventory to allocate to each specific retailer, based on their current inventory levels, channel growth trends, etc.
Analyze channel strategy, go to market, allocation decisions, product planning. Understand competitive landscape and building/modifying strategy accordingly.
Skills and Qualifications
Master’s Degree in business or marketing preferred
15+ years of professional experience; experience in big brand product marketing or marketing/communications, commercial technologies or consumer electronics preferred
Experience with inventory forecasting and sales management leveraging: trends, industry dynamics, competitive analysis, MP targets/goals, etc.
Skilled in account management or negotiation to ensure maximum sales within specific accounts while minimizing channel conflict across all retailers.
Experience in financial modeling to ensure sales targets are hit while inventory and sales deduction targets are also kept inline.
Skilled in developing and communicating executive level presentations
Knowledge of TV industry trends, competitors, product knowledge, etc.
Ability to access inventory and forecast each specific model to hit MP and M/S targets.
Knowledgeable with retail channel dynamics (mass / specialty / club / regional) and strategies for managing each
Experience in consumer insights / preferences, and how they translate to product and promotional opportunities.
Proven relationship-building skills with developing and maintaining excellent working relationships with all appropriate levels within teams, business units and large organizations, both inside and outside the company
Passion for driving growth through innovative product management and GTM strategies, and for solving complex problems
Ability to the strategically and translate that into plans and tactical actions, quickly, and thoroughly to prioritize and complete objectives under multiple deadlines while leading others to do the same
Exceptional team leader with ability to prioritize competing demands and maximize team performance
Samsung Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969 , Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).