Sprint Digital Marketing Trader / Campaign Lead III: Paid Social & Display in RESTON, Virginia
Digital Marketing Trader / Campaign Lead III: Paid Social & Display
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12490 SUNRISE VALLEY DR
RESTON, VA US
Req # :
Job Description :
Job SummaryManages and executes on social media platforms, such as Facebook, Snapchat and Twitter advertising platforms. Manages campaigns across brands and target audiences. Executes on the digital marketing strategy through the implementation and optimization of programmatic campaigns across multiple platforms. Responsible for executing in DoubleClick, Amazon and Yahoo’s programmatic advertising platforms. Manages campaigns across brands and target audiences.
Responsible for day to day execution and optimization of Paid Social and Display investment in accordance with enterprise acquisition and retention goals. Reports to the Digital Marketing Manager: Paid Social and Display.
Roles and responsibilities:
Campaign management and execution in DoubleClick, Amazon, Facebook, Snapchat, Twitter and Yahoo’s programmatic advertising platforms
Manage PMP and private deals across partners
Manage custom audience implementation utilizing 1st party data
Develop new strategy ideas for existing and net new campaigns
Oversee relationship with platform day to day contacts
Plan, develop and execute campaigns from initial concept to final execution
Foster strong direct partnerships with media platforms to ensure continuous improvement and best in class capabilities
Compile and analyze performance data for creative and landing pages to assess effectiveness and identify optimization opportunities
Pay close attention to detail
Prioritize multiple projects with short- and long-term deadlines
Respond and anticipate business changes
Understand industry best practices and technology
Basic Qualifications• Bachelor's degree and four years related work experience or eight years related work experience post high school
• Four years of digital advertising experience
Preferred Qualifications• Understanding of the industry, inventory and platform landscape
• Strong data analysis abilities
• Exceptional ability to learn, adapt, discover, and test new ideas
With our unlimited capacity for innovation, Sprint is changing the game. We move fast, take action and are committed to winning as a team. We create technology that enhances people's lives, connecting them to what matters most. We're turning possibilities into a Brighter Future for All - join us.
Sprint is a background screening, drug screening, and E-Verify participating employer and considers qualified candidates with criminal histories consistent with applicable law.
Equal Opportunity Employer/Disability/Protected Veterans.
Metro AreaUS-DC-Washington/Metro, US-VA-Northern, US-VA-Reston
Sprint is an Equal Opportunity Employer and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees’ backgrounds, talents and contributions are valued. Sprint reviews applications for employment without regard to the applicant's race, religion, color, creed, gender/sex, gender identity, national origin, genetic information, ancestry, age, citizenship, marital status, sexual orientation, protected veteran status, disability or any other classification protected by Federal, state or local law. Sprint is a background screening, drug-free workplace.
Equal Opportunity Employer/Disability/Protected Veterans
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