Robert Half Sr. Director of Marketing in REMOTE, Pennsylvania
The Senior Director of Marketing is specifically focused on the global performance of omnichannel, full-cycle marketing as well as other initiatives. Champions marketing strategy and technology, digital media, analytics, and platforms, aligning digital activity with the enterprise's strategic global goals. This position may be responsible for guiding activities around awareness, revenue, and/or demand generation within managed channels. The role will also involve collaboration and oversight across disciplines to achieve companywide growth goals and initiatives. Will lead a team of directors in marketing operations, marketing technology, creative, and project management.
This person will successfully leverage internal team capabilities, data, and key metrics to select and support marketing media and channels central to creating an optimal customer experience. Will be responsible for generating demand and increasing sales and lead conversion through all channels and specifically, digital channels.
Will successfully demonstrate, using data, that Omni-/multi-channel marketing programs and campaigns are driving cost-efficient business initiatives through online and offline channels, focusing on the customers that deliver the highest profitability over their business lifetimes.
Experience and Skillsets
12+ years of executive-level marketing and multi-media experience
Bachelor’s degree required, Master’s preferred
Proficiency with relevant software and technology
Experience working in large global marketing agencies
Experience managing and leading multiple teams
Industrial experience preferred
Proven influencing, negotiation, conflict resolution, and leadership skills
Strong analytical, financial, and management skills
Excellent verbal and written ability
100% remote opportunity - East Coast candidates strongly preferred
For immediate consideration, send your resume to Sydney Goldstein (Practice Director, Robert Half Marketing & Creative)
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