Raising Cane's Marketing Specialist in Plano, Texas
Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has more than 550 Restaurants in 29 states and the Middle East with 75 new Restaurants and 20 new markets planned for 2021. The company has ONE LOVE®—quality chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. Raising Cane’s vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. In addition to being named the “Fastest Growing Chicken Chain” by Nation’s Restaurant News in 2020, Raising Cane’s was also named the #1 fast-casual restaurant for “Keeping Customers Safe.” More information is available at raisingcanes.com.
Raising Cane’s Chicken Fingers® is seeking a hands-on, focused, Plano based marketer to support the growing and evolving needs within our brand. As we strive to achieve Raising Cane’s Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence and identity through great teamwork! In addition, our Crew, Customers and Communities are critical to our success! Our commitment and dedication to Restaurant support is a competitive advantage!
The primary role of the Marketing Specialist will be to provide support to the Brand Team through aiding in the development of system wide campaigns and brand programs that support the Brand and Restaurants.
Support the Division• Support development of Campaigns & Brand Program - System Wide & Regionalo Collaborate with and support Sr. Managers to develop recommendations and launch plans for all campaign & brand programso Responsible for developing and maintaining timelines for all projects, ensuring projects adhere to the timeline and any adjustments are communicated to the appropriate team memberso Provide Restaurant Marketing team campaign and brand program details in order to successfully deploy campaigns and brand programs to the Restaurantso Responsible for deployment of centralized Readerboard messageso Monitor market place trends and provide insights to how potentially impact campaign and brand programso Receive and roll up field marketing team feedback of program for future executionso Provide comprehensive analysis of performance of campaigns and programs
• Communication and Meeting Managemento Administration of Divisional Calendar – work with team to account for all Divisional and Department routineso Manage all Restaurant communication submission and partner with Crew Communication on any internal need or updateso Proactively plan for all Committee and Divisional meetings – agenda, material, participate in meeting, recap and assign resources for follow up projects or needso Assist with the preparation and presentation of materials for department and company meetings and internal communications.o Disseminate important information for Department leaders to cover in their meeting
• Budget Managemento Administer the marketing budget and ensure marketing costs are tracked correctly, timely processing of invoices, monthly and quarterly budget reconciliation, trend reportingo Monthly tie-back to actual spend to plan – work with Department Leaders to explain varianceso Ad hoc reporting
Support Social Media Team• Social Media Supporto Support prizing selection and fulfillment for all social media contests and sweepstakeso Identify and track ongoing social media trendso Collaborate with Customer Care to manage and resolve all customer service issueso Assist Sr. Social Media Manager in completing weekly/monthly social media reportso Help manage social media content calendar development and schedule posts as needed
Qualifications:• 3+ years’ experience in restaurant, food, or beverage industry, retail, or packaged goods as it relates to Brand Marketing.• Familiarity with brand development planning, innovation and creative ideation processes• Experience with sales and data analysis• Experience with social media support• Motivated by intellectual challenges and has a natural curiosity• Ability to navigate and perform in ambiguous circumstances
Education (or equivalent experience)• Bachelor’s Degree required• MBA preferred not required
RequirementsThe intellectual and physical demands described below are representative of what must be met by a Crewmember to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable Crewmembers with disabilities to perform the essential functions.• Aligns with Cane’s culture• Takes initiative, Ability to set goals and convert plans into action, Entrepreneurial• Has excellent interpersonal, written and communication skills• Organized and able to manage multiple priorities• Positive energy to effectively represent brand internally and externally• Strong analytical and communication skills• Ability to work independently and complete projects within required timeframes• Must be self-driven, not deadline driven • Ability to recognize problems and problem solve• Flexibility and capability to deal with constant change
Required Core Competencies
• Team oriented, collaborative & culturally aligned (Work Hard & Have Fun!)• Restaurant support focused! • Sales driven & profit smart.• Exercises good judgment & decision making.• Internally motivated & trustworthy.• Problem solver, analytical, detailed & process oriented.• Self-starter organized and able to manage multiple priorities (project management).• Excellent interpersonal & communication skills.• Ability to establish goals and convert plans into action.• Data-driven and results oriented.• Strong analytics skills and proficient in excel.
Connect With Us!Not ready to apply? Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration.