ARAMARK Director of Marketing and Communications, Growth- K-12 Education in Plano, Texas
Aramark (NYSE: ARMK) proudly serves the world's leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. We deliver innovative experiences and services in food, facilities management and uniforms to millions of people every day. We strive to create a better world by making a positive impact on people and the planet, including commitments to engage our employees; empower healthy consumers; build local communities; source ethically, inclusively and responsibly; operate efficiently and reduce waste. Aramark is recognized as a Best Place to Work by the Human Rights Campaign (LGBTQ+), DiversityInc, Equal Employment Publications and the Disability Equality Index. Learn more about working here at www.aramark.com/careers or connect with us on Facebook, Instagram and Twitter.
The Director of Marketing and Communications for Growth is responsible for facilitating the long-term strategic vision for Aramark's K-12 Education brand while promoting its unique position in the marketplace. This position coordinates at the strategic and tactical levels and sponsors the development, launch, scaling and ongoing management of a portfolio of client and field-facing materials that support retention, base business growth and client satisfaction objectives within the K-12 Education division.
The role requires collaboration with the division's senior leadership, the growth team consisting of both retention and new business sales, the growth enablement team, brand and field marketing, operations, and various cross-functional team members.
The responsibilities include, but are not limited to:
Strategic Planning: Oversees the preparation and implementation of the division's strategic plan for brand positioning to include a comprehensive communications platform that will enhance the Aramark K-12 Education image and position within the marketplace. Support promotion of best practices, communication of key issues within the marketplace, regional trends/opportunities, field communications schedule, tactics, and timing.
Public Relations: Provide ongoing funnel of information about successes and innovative client programs to internal publications and collaborate with corporate resources in public relations through proactive feature article placements, press releases and other efforts to generate awareness and understanding about K-12 Education programs and initiatives. Lead opportunity identification through management of scalable social & digital programs to generate optimal customer experiences and engagement as well as foster base business growth.
Insights: Responsible for understanding relevant primary and secondary consumer insights pertaining to the current industry trends. Utilize consumer insights to generate awareness, respect and trust of the current client base while attracting new prospects through continued differentiation of our brand in the marketplace.
Client Partnership : Manage thought leadership initiatives through integrated marketing activities which support client retention, brand awareness and base business growth for our existing portfolio.
Best Practices: Capture, evaluate, and develop scalable and repeatable concepts for operations that highlight field innovation and best practices to further differentiate our brand position.
Tools and Resources: Maintain a portfolio of effective marketing and retention materials while ensuring messaging is consistent and supportive of current marketing plans, solicit feedback from the growth team as well as operations and continually improve upon the toolkit to differentiate Aramark from the competition.
The ideal candidate will have the following professional experience and skills:
A minimum of 8-10 years of progressively responsible communications and/or marketing experience, with a demonstrated record of success and effective performance.
Results-oriented individual with strong communication skills: oral, written, presentation, and influencing, plus the ability to communicate with a wide range of people
Experience managing social & digital media including but not limited to Facebook, Twitter, YouTube, Instagram, blogs, podcast, and website platforms
Demonstrated ability to work effectively in a team environment within a heavily matrixed organization.
Strong organizational, project, and time management skills
K-12 , foodservice, and/or nutrition services marketing experience desirable.
It is expected that the successful candidate will have the following personal attributes
Strong communication skills: oral, written, and presentation plus the ability to communicate with a wide range of people and behavior styles.
Solid strategic, analytical, and decision-making skills
Ability to work independently and responsibly while managing numerous projects simultaneously.
A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision.
A results-oriented individual who can make a difference; a person who takes initiative, makes things happen, accepts accountability, & has a "can do" attitude; sense of urgency.
Expertise establishing credibility at all levels within the organization. Garners respect from all levels. Presents ideas logically and assertively. Facilitates consensus and is willing to make decisions that are best for the business.
Creative and flexible in attitude/style to adapt to new situations in a dynamic environment.
A strong value system, unquestioned integrity; good listening and interpersonal skills.
Knowledge, Skills, and Abilities
It is expected the candidate will possess a proficiency in the following: interpersonal skills, influence management, brand management, project management, promotional program development, written communication, digital/social media marketing, presentation skills, and computer skills.
The successful candidate will possess a bachelor's degree from an accredited college or university. A master's degree/MBA is strongly preferred.
Less than 30%
Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran
Aramark will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance ordinance.