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ServiceNow, Inc. Director, Demand Marketing Operations in Pennsylvania

Job Title: Director, Demand Marketing Ops Location: Remote Bay Area, CA/Remote, NY/Remote, PA


Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.


Reporting to the Sr. Director Marketing Operations, the Director, Demand Marketing Operations will be the conduit for communication and engagement between global marketing operations and regional marketing operations teams. The role is responsible for driving efficiencies and alignment across teams and facilitating an understanding of operational capabilities and deliverables.

What You’ll Be Doing:

  • Work with regional demand marketing operations teams to deliver full year regional marketing plans that are aligned with company and regional priorities and objectives.

  • Consolidate budget insight into one centralized demand marketing budget view to ensure we have line of sight into spend and ROI.

  • Collaboratively assess ROI with regions to make recommendations to improve ROI, will need to work with data/analytics team to ensure regional visibility into performance of programs throughout the funnel.

  • Gather’s regional input into key initiatives (MarTech stack roadmap, lead excellence)

  • Work with regions to understand how regional legal and cultural needs are being followed regarding data strategy & management and new technologies.

  • Coordinates data acquisition in accordance with regional needs.

  • Ensures regional marketing teams have the necessary tools and skills to be successful (enablement and access to systems/tools).

  • Drive awareness, utilization and refinement of global and regional dashboards and standardized reports. Works with regions to dig into red/yellow metrics and builds action plans that can be bubbled up to a consolidated view.

  • Develop clarity of responsibilities between global and regional marketing operations teams, further evolving the organizational strategy.

  • Develop marketing operations communication strategy to drive greater engagement with key stakeholders and awareness of team processes and capabilities.

  • Manage team of operations professionals delivering on team goals.

In order to be successful in this role, we need someone who has:

  • BA/BS in Marketing, Business, or related field

  • 15+ years of experience in B2B Marketing functions; 10 years in operational roles

  • Demonstrated experience leading cross functional projects, involving significant change management (system/platform implementation; sales/marketing alignment initiatives, lead optimization)

  • In-depth understanding of marketing automation, marketing funnel, SDR processes, demand marketing and data management

  • Ability to translate marketing business strategy into operational requirements

  • Strong written and verbal communication skills

  • Experience collaborating with global teams

  • Experienced team leader

  • Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.

  • Applies initiative and independent judgment to resolve non-routine problems.

  • A passion for data and analysis, with a curiosity to get to the root of a problem and solve it.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at (408) 501-8550, or for assistance.