VMware Search Engine Campaign Manager in Palo Alto, California
Search Engine Campaign Manager to join our Paid Search team. This support role will work directly with the Sr. Manager, Global Search to ensure successful and flawless execution of our SEM programs.
Assist in meeting revenue and traffic goals by executing SEM across a variety of product categories.
Assist with day to day activities such as:
Champion SEM programs with a responsibility for driving new customer growth
Plan, develop and implement our SEM strategy for both Google and Bing
Partner with external agency to manage SEM channel to meet campaign ROI targets
Work with agency to manage trafficking of all assets for our search marketing programs, i.x. keywords, ad copy, asset workbook
Monitor and analyze campaign performance and budget management
Drive the paid search process and manage campaigns with internal stakeholders
Track and analyze SEM results and improve performance based on learnings
Help support project plans and monitor calendars for campaign launches; keep tasks on schedule
Candidate should meet the following requirements:
Bachelors in Marketing, Business or equivalent
3-5 years of hands-on paid search optimization and strategy experience
Advanced knowledge of SEM tactics pertaining to core brand/non-brand search, RLSA and remarketing.
Experience with campaign set up and management of Google Display and You-Tube
Strong reporting and analysis skills. Experience with Google Adwords, SA360 and Omniture Site Catalyst is required
Ability to deal with change with a passion for innovation and creative problem solving. Ability to quickly learn and become fluent in new technologies
Excellent analytical, organizational, project management and time management skills
Ability to self-manage, juggle multiple priorities and pay strong attention to details
Must be an analytical operator and a strong communicator
Proficient in Microsoft Excel (including pivot tables, Word and PowerPoint)
Passion for SEM/SEO
Category : Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Work From Home: No
Posted Date: 2020-03-25
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