GlaxoSmithKline Otrivin Global Marketing Manager in Nyon, Switzerland
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…
Responsible for creating global marketing initiatives to drive business growth including strategy, consumer connections, CEJ strategies, insight development & deployment, brand assets and transferring best practices and exceptional market engagement.
Outstanding consumer and digital connections
Excellent partnership with agencies to develop stand-out creative ideas and business-building consumer and shopper connections
Ensuring that there is an integrated consumer, shopper and expert mix that works across the CEJ
Partnering with content team to develop hero content for digital campaigns
Excellent, influencing relationships with regional / LOC marketing and cross-functional teams to maximise consumer understanding, drive the programme and address business opportunities
We are looking for professionals with these required skills to achieve our goals:
Highly effective and impactful brand building experience, specifically:
Evidence of contributions to the strategic planning process
Proven track record of driving brand growth at a global level
Demonstrated ability to identify and deploy powerful insights that drive growth, in line with CEJs
Strong ability to develop new product concepts derived from consumer insights and data, coupled with proven delivery of flawless global launches
Delivered successful consumer connections at a global level
Experience in developing integrated digital campaigns with strong results
Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points
Demonstrated the ability to harness the shopper-consumer-expert relationship
Understanding of media and the digital space
Productive relationships with Regional / local marketing teams / agency partners / multifunctional resources
Demonstrated the ability to lead complex projects with successful outcomes, within a matrix organisation
Demonstrated the ability to build brand through earned media storytelling
Experience in budget management, pricing and COGs strategy development.
Outstanding influencing, interpersonal, presentation and communication skills
Understanding of key GSK marketing enabling systems/workflows such as : ProMotion, CaST production model, Streamline, vendor setsup & e-SOW tools
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.
Managing individual and team performance.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.
Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Developing people and building a talent pipeline.
Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Budgeting and forecasting, commercial and financial acumen.
*This is a job description to aide in the job posting, but does not include all job evaluation details.
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We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our scientific and technical know-how and talented people. We strive to attract the best people and to create an environment that empowers and inspires. Explore more exciting opportunities by visiting our career site (http://www.gsk.com/en-gb/careers/) .