New York Times Yield Planning Analyst in New York, New York
The New York Times is seeking an intellectually curious individual who is eager to dive into the various advertising pricing and analytics challenges in our digital advertising business.
The Yield Planning Analyst will serve the Advertising organization by managing digital pricing responsibilities, lead yield planning strategy, and assist in analyzing our suite of ad products and packages to provide insights to help innovate and optimize our sales efforts and ad product offering. This analyst will partner with sales, sales planning, and ad operations teams for pricing support and trend insights.
Act as the primary yield planning strategist by partnering with sales planning and sales teams to ensure every proposal meets both client and internal objectives.
Manage daily inventory and pricing requests from Sales, and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options.
Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server).
Engage broader operational teams and inventory suppliers on issues, trends, and potential issues.
Work with Operation teams to proactively optimize product pricing.
Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct.
Help oversee digital ad product catalog, by partnering with the Ad Product Team by creating new or optimizing current ad products.
Conduct ad hoc analysis to provide guidance to sales support teams.
Education: BA/BS preferred
2+ years post-collegiate work experience in a sales support, sales operations, or analytics role.
Previous product analytics experience in digital advertising preferred
Candidates with experience in top-tier online advertising or marketing analytics organizations with strongly preferred
Strong analytical skills and ability to clearly synthesize large dataset into key insights
Excellent time management and attention to detail
Comfortable in fast-paced and changing environment
Excellent written and communication skills
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.
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