Superfly VP, Strategy in New York, New York
Superfly is an experience company obsessed with activating and amplifying communities around common passions and unforgettable moments. We're helping brands connect meaningfully to culture & creating the future of live entertainment. We support our partners in identifying and amplifying their unique slant within culture in ways that drive business objectives and create resonance.
From producing some of the world?s most iconic festivals, to media-driven joint ventures and location based entertainment, Superfly has been defining the creative edge of live entertainment for over 20 years.
Superfly is seeking a Vice President, Strategy to enhance, grow and extend our strategic and creative capabilities. In this role you will build a team of strategists, communication planners and analysts, while creating a culture of curiosity and strategic discipline across our agency. Reporting to the President & GM of the Agency, you?ll be part of the divisional leadership team shaping what?s next for Superfly.
Who You Are:
You are an inspirational leader and digitally-centered brand strategist with a passion for developing successful experiential programs that help transform brands and drive results.
You are innately curious, ask the tough questions, push our creative boundaries, and you work best when collaborating with your clients, your team and your peers.
You are an experiential thought leader and understand brand experience is everything.
You are deeply curious about how experiential is delivered today and in the future. How experiences in the live and digital worlds interact, affect brands and engage consumers while delivering overall business results for brands.
Develop the direction of the Strategy department and advance our strategic capabilities. Identify trends, target insights, client needs and craft narratives in order to push the agency forward
Champion the role of strategy and be the voice of strategy within the agency and with clients.
Play a key role in client development with Business Leadership and Creative leads to shape our strategic vision for clients
Seek opportunities to expand client relationships, support the team to add value in new and more meaningful ways
Collaborate with Business Leadership to develop strategic plans for clients, help the agency earn trusted advisor with clients
Draw insights from program results to create dialogue with senior clients and internal team leading to informed strategic opportunities
Hire, lead, and mentor the strategy team. Inspire them to think strategically to creatively solve our client?s business challenges. Foster an environment of shared ideas, mentorship, and growth
Develop clear and concise insights to inform and inspire creative ideation process from kick off to creative brief and be the strategic voice for creative reviews
Champion and show how the work is effective and delivers measurable results
Build a talent pipeline for the department and agency
Write and contribute to agency awards for effectiveness of our work
Actively seek and support new business efforts
What we are looking for
Expertise in leading a strategic team or department at an agency, preferred proven expertise in Experiential
Ability to inspire and forge trusted relationships with clients and the internal team
Ability to thrive in a highly collaborative environment
Excellent knowledge of social/digital channels and their application to Experiential
Experience with research, data and analytics tools
Ability to craft strategic narratives and storylines in decks and other client deliverables
Ability to make high-level strategies applicable and clear for clients and internal teams
Knowledge, Skills, & Abilities:
Leading our strategy department requires you to have broad knowledge across our multiple disciplines including: experiential, sponsorship, music and entertainment, social and influencer.
You bring experience in crafting marketing strategy, account planning, content strategy, social, data science, and research.
You have a deep understanding and experience in the skills necessary to inspire and lead our clients and teams ? trend analysis, idea development, channel knowledge, client leadership, and storytelling.
You love developing new business relationships as much as sharing new ideas and insights with your existing clients.
What we require:
8+ years in an agency or marketing environment, advertising, social, digital with experiential agency experience highly preferred
Proven leadership, mentorship and management skills
Strong communication skills both written and verbal with the ability to effectively present ideas and work
Ability to handle multiple priorities at once
Ability to travel as needed for the role
College degree required, Masters Degree preferred
Why Work at Superfly
We are idea evolvers, people lovers, music nerds and passionate humans who are constantly striving to enhance our industry leading-work. We have fun taking work seriously.
We offer a comprehensive benefits package including generous company contribution towards employee medical benefits, 100% company paid dental, vision, and long-term disability plans, flexible spending account, voluntary life insurance, commuter benefits, retirement plan, flexible time off policy and a strong, collaborative, positive company culture which we expect you will contribute to. We are an equal opportunity employer.