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AT&T Senior Lead Product Development – Audience Strategy & Analysis in New York, New York

About the Company

At AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization. As part of our team, you’ll transform the way we deliver a seamless customer experience with digital at the center of all you do. In our world, digital is much larger than just an eCommerce channel, we are transforming all channels to digitally perform as one team to create a better customer experience. As we move through 2021, the digital transformation will revolutionize the digital space and you can build a career that will propel your future.

About the Team

The Merchandising Studio is the creative and product center for AT&T's digital flagship,

About the Job

This role is a strategic role at the epicenter of eCommerce for AT&T’s digital channel. While classified in product management, the ideal candidate will have a deep functional background in data analysis and industry depth in online publishing or eCommerce.

The individual will be responsible for developing ad-hoc reporting and recurring dashboards to support the digital merchandising studio in analyzing performance of website content. And they will be equally responsible for contributing to Testing and Personalization Roadmaps through their insights and analyses.

Responsibilities and Day-to-Day View

• Decomposes epics (customer & business requirements) into features and prioritizes them for the product team - coordinate dependencies across scrum teams. Align the features in a product roadmap

• Ensure new foundational data requirements (product features) are evaluated, identified and prioritized upfront by including reporting/analytics business requirements within feature

• Create ad hoc reports and dashboards to analyze website performance within Adobe Target

• Recognize sales trends and correlate marketing campaigns with bottom line sales results.

• Work cross-functionally across teams such as Product, Design, Analytics, and Engineering to develop and analyze site experiments.

• Identify opportunities for testing by mapping company business goals to a set of hypotheses. Leverages quantitative and qualitative research insights to drive further experimentation


• Bachelor’s degree or equivalent in business/marketing, statistics, applied mathematics, or engineering/computer science or related field. Master’s degree is a plus.

• 5+ years of experience in product management and/or analytics roles

• 4+ years of experience with a testing and optimization tool (Monetate, Optimizely, Adobe Test and Target, etc) and the related statistical models used to validate testing results

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.