Sapient Senior Experience Strategist -Freelance in New York, New York
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people -with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at.Job Description
The Experience Strategist will be part of a cross-functional team of designers, strategists and product managers that are in constant collaboration to ensure that we are creating experiences that deliver both consumer and business value and can be executed within the client's current technology ecosystem.
This strategist will deliver and oversee key tracks of work across the client business. This is a client-facing role that involves driving strategy across each track of work and collaborating with cross-functional teams of UX, Visual Design, SEO, Research, Content Strategy, Analytics, Media, Account, and PM. This individual will be responsible for translating and incorporating media plans and site analytics reports into strategic recommendations and should be comfortable working with both quantitative and qualitative research.
This role also requires stewardship throughout all phases of execution; from context framing/briefing to insight gathering/recommendation development.
Own the development of creative briefs used to inform creative teams on the overall goal, objective and direction of the experience
Articulate client's business problem and the objectives of strategic/creative recommendation
Reframe business problem to consider the perspective of the target consumer for identifying opportunities
Lead stakeholder interviews and synthesize key learnings
Translate primary and secondary research inputs into tangible opportunities and actionable recommendations around which Creative can ideate
Structure and oversee research programs to uncover user insights and opportunities that will inform creative direction
Leverage breadth of knowledge across Media, Analytics and Research done by other agencies to articulate and drive a holistic strategy
Combine findings across Research, SEO, Media, and Analytics into consolidated and holistic recommendations
Identify needs for data to support recommendation and work with analytics team to create right narrative
Participate in scoping of projects
Work with Analytics, Media, and SEO teams to drive the development of measurement plans
Facilitate meetings and working sessions with internal creative team and clients
With short turnarounds, will have to pull from institutional knowledge in client conversations to rationalize decision making on-the-fly and ensure creative recommendations are grounded in strategic thinkingQualifications
Your Skills & Experience:
4-6+ years of strategy experience with deep digital focus and expertise; 1+ year of leadership experience
Experience working with brands and clients that have a large breadth and depth of products and have ecommerce as a core component of their digital ecosystems
Expertise in analysis of research/data (and findings) and their use in driving qualified thinking, strategy development and briefingAdditional Information
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us ator you may call us at +1-617-621-0200.
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession - combined with our culture of curiosity and relentlessness - enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit publicissapient.com. As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at email@example.com or you may call us at +1-617-621-0200.