Mindshare USA, LLC Senior Associate - Strategy & Analytics (Advanced Analytics) in New York, New York
ABOUT THE ROLE:
Are you all about numbers? Mindshare's Strategy & Analytics Department is looking for a Senior Associate to join our Advance Analytics team. This is an excellent opportunity to learn how to employ advanced statistical techniques in the media world such a marketing mix modeling [regression analysis], attribution, budget optimization, and digital analytics. The ideal candidate will gain hands on experience to software and technologies (ie: R, Python, Machine Learning, etc.) while working with a group passionate about data, analytics and self-development with a customer-centric focus.
Perform data processing, data cleansing and handling of raw data to produce large structured data sets for analysis, data modeling, data governance etc.
Conduct econometric and other statistical analyses
Run ad-hoc "what if scenarios" and simulations based on models and evaluate media plans
Support reporting, data visualization and presentation building with oversight from team leader
Work with internal teams across Buying, Planning and Digital Investment to produce client deliverables
Support R&D initiatives by designing algorithms, developing features, QA or providing training and support to power users
Bring critical thinking into finding issues, solving problems and improving processes
Convert business problems into mathematical expressions and equations
Produce analyses and content that is clean, organized, easy to read and understand
Relevant experience and/or education in Statistics, Economics, Engineering, Mathematics, Computer Science or Operational Research
Understanding of multivariate regressions
Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.)
Ability to perform Analytics, with ability to clearly communicate findings both written and orally; experience in the Auto space preferred
Experience with R, Python, C++, SPP or SAS
Strong attention to detail
Familiarity with Alteryx, Tableau, Domo, Power BI a plus
Familiarity with digital marketing ecosystem a plus
Ability to adapt to new software, technologies, and methodologies
Experience with Web Analytics tools (Omniture, Google Analytics, Webtrends) and Ad Servers tools (DoubleClick, MediaMind, PointRoll, Atlas) nice to have
At Mindshare, we believe in speed, teamwork and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We'll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what's possible. It takes a team of people who invest in other's success, and together we make Mindshare the place where we do the best work of our career. We're a team that is radically honest - we call this our Authenticity Quotient. We are curious and competitive - that's our Passion Quotient. We embrace teamwork and adaptability - that's our Emotional Quotient. We're proud to be unmistakably #TeamMindshare.
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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.