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The Walt Disney Company Paid Media Associate - Weekends in New York, New York

Job Summary:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the Disney+ SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth for Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Note: This is a full-time role where the required work week is Thursday-Monday .

Responsibilities:

  • Be responsible for acquisition tactics during peak events covering consistent Saturdays & Sundays and working an off-peak schedule (ex. Thurs-Mon)

  • Implement paid media strategies to drive subscriber acquisition, conversion & efficiency

  • Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns

  • Efficiently distribute tags, trackers, and creative assets to all media partners

  • Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed

  • Successfully apply paid media strategy within existing channels (i.e. Google Ads, Bing, Apple Ads, Programmatic, Video, Audio, Facebook, Twitter, etc.)

  • Optimize budget across programmatic & partner sites/placements to deliver positive return on marketing spend

  • Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)

  • Contribute to strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)

  • Expertise on campaign & bid management

  • Develop bidding strategy and rule development for efficient spending and optimization

  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

  • Full Time role but must work consistent weekends (Thursday – Monday schedule)

  • 2 years cross-channel paid media and ad operations experience

  • Deep knowledge of & mastery of social platforms (Facebook Blueprint, Twitter Flight School, etc.) preferred

  • Experience with 3rd party social campaign management platforms (i.e. Sprinklr, 4C’s)

  • Hands-on experience with DoubleClick required (i.e. DCM, DV360, Search 360)

  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques

  • Must have experience with direct response campaigns

  • Highly skilled in all Microsoft Office Products especially Excel

  • Experience with mobile app tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.

  • Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.

  • Experience with third-party ad verification partners preferred: Integral Ad Science, Doubleverify, etc.

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

  • Sense of humor and desire to have fun!

Job ID: 762818BR

Location: New York,New York

Job Posting Company: Direct-to-Consumer and International

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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