Octagon, Inc. Junior Associate, Media Relations, Healthcare in New York, New York
JUNIOR ASSOCIATE, MEDIA RELATIONS
The Integrated Media practice at Weber Shandwick New York has an exciting opportunity for a Junior Associate, Media Relations to join our team. This opportunity is perfect for a strategic, creative and organized individual, who is a fast-learner and keen observer of cultural trends. Ideal candidates should be passionate about media - both traditional and emerging - and exhibit a curiosity for new ways to engage.
As a crucial supporting role on client work, this individual will work closely with multiple cross-channel marketing and PR teams within the Boston office and across the nation to assist in the development, execution and measurement of local and national campaigns on behalf of our clients. This individual has the confidence to actively participate in client and team projects, but also the motivation to own solo projects with an intuition of when to reach out for collaboration.
Support the strategic development of public relations and media relations plans and campaigns
Develop written media and communications materials - from media pitches to digital content
Pitch media and manage coverage opportunities, as appropriate
Research media topics, cultural trends, digital influencers and reporters in support of new assignments and projects
Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, activity reports, client documentation and project management support
Monitor, analyze and manage client coverage reports, leveraging industry measurement and listening tools to identify opportunities for growth and strategic evolution
Research industry trends and develop fact sheets, briefing materials and research summaries
Staff client events (when deemed safe) and manage on-site media and influencers at local and national events
Work with colleagues across the country to be constantly in search of ways to improve work with identify subject matter experts, media insights and other best practices
Assist in developing executional plans and proactively offer solutions on assigned programs
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