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Facebook Global Marketing Lead, Content Development in New York, New York


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


We’re looking for a Global Marketing Lead to lead our small business stories program. Among the over 140 million businesses on Facebook are a subset who are our most passionate supporters. They’ve grown their businesses on our platforms and routinely share their insights and success in their communities & with each other. This program will operationalize our efforts to tell the stories of our small businesses advocates around the world through the creation of collateral to support campaigns and other comms, influencer and marketing initiatives. The Global Marketing Lead will be responsible for all aspects of the program, including defining the global roadmap, aligning with internal teams who will support it & partnering with our regional teams to execute.

The successful candidate will be a collaborative, creative, and operationally-savvy leader motivated by building large integrated marketing programs which drive measurable impact. They will work closely with our Small Business, Policy, Communications, & Regional Business Marketing teams to deliver a program which provides value to our advocates, strengthens perceptions of the Facebook brand in local communities, & aligns with our overarching small business & economic growth narratives.

This is a full-time position based out of our San Francisco, Menlo Park, New York or Washington DC offices.

Required Skills:

  1. Define a long-term vision for the global program, including needs for budget and resourcing

  2. Develop the program roadmap with key cross-functional teams

  3. Define scalable ideas for operationalizing content transcreation in 35+ languages

  4. Develop and own the templates and play book for all SMB story content, per audience

  5. Formulate best practices & build tool kits to support regional teams

  6. Partner with measurement & analytics teams to measure program impact

  7. Manage the program budget

  8. Lead the internal team responsible for execution

  9. Manage external marketing agencies and vendors as needed

Minimum Qualifications:

  1. 10+ years of integrated marketing experience

  2. Experience leading cross-functional marketing programs

  3. Experience working with advertising & content marketing agencies

  4. Experience as a cross-functional influencer and partner

Preferred Qualifications:

  1. Bachelor's Degree

  2. Experience leading programs on a global scale

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at