Transperfect Translations International, Inc. Director of Digital Marketing in NEW YORK, New York
TransPerfect is in search of a Director of Digital Marketing to be a transformative force within our marketing and communications department and for our company.
We are looking for a confident and proven leader with deep experience overseeing programs and people in the digital marketing realm. The person taking this role should expect to make an immediate impact on both strategy and execution for our paid and organic search efforts, ABM program, social footprint, and online conversion strategy, all of which are currently run by our existing digital team.
TransPerfect is the world’s largest provider of language and technology solutions for global business. We help companies reach and succeed in global markets and overcome challenges associated with conducting business internationally. With offices in 100+ cities and 40+ countries, the marketing team is responsible for creating, deploying, and adapting programs that drive success internationally.
Growth is what drives and defines TransPerfect, and we are keenly focused on innovation and problem solving for every industry we serve, including legal, life sciences, retail/e-commerce, software/tech, financial services, and travel. Your role will give you the chance to work with senior leadership within TransPerfect to strategize, build, and execute programs and campaigns that directly support and grow our diverse business units.
The ideal candidate will have 8-10+ years of previous experience in digital marketing with a track record of developing people, delivering results, and earning trust and investment from key executive-level stakeholders.
Our team at TransPerfect is lean and serves a broad audience, which means you’ll get the opportunity to wear many hats and impact many areas as both a strategist and executor. This isn’t a thinking position; it’s a thinking and doing position. Everyone gets their hands dirty at TransPerfect. We have resources and vendor partners that are yours to hold accountable, but ultimate responsibility (and credit, assuming things go well) belongs to you.
To get credit, you will need to be excellent at reporting and internal communications. Success in this role depends on your ability to accurately and reliably understand company objectives, succeed within the budgetary and structural constraints at play, and convey results to executive leadership and key stakeholders.
Primary responsibilities will include:
Oversee digital strategy creation, management, and optimization for all company divisions
Generate and convert leads with verified attribution
Identify and manage strategic vendors and resources
Build relationships with key company stakeholders, department heads, and executive leadership
Optimize programs for paid and organic search and ABM programs
Oversee localization of campaigns and programs for other regions, countries, and markets
Foster development of digital marketing professionals within the team
8-10+ years of previous experience in a digital marketing role, with 4+ years in a leadership capacity
Strong preference for candidates experienced in a B2B or agency environment
Experience working across the martech stack (CRM, ABM, automation, BI, etc.)
Must be able to demonstrate quantifiable success in previous digital marketing efforts
Must be able to show track record of developing personnel
Exceptional project management and resource/vendor coordination skills
Ability to manage multiple concurrent strategies across different verticals and channels
High-level communication (written and verbal) skills in English
Travel - 10%
Minimum bachelor's degree or its equivalent, with preference for marketing, communications, or other relevant fields
Relevant advanced degrees preferred but not mandatory