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Job Information, Inc Business Consultant - Digital Marketing & CX Strategy Consultant in New York, New York

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Department Description:

Business Consulting is Salesforce’s pre-sales Marketing & CX Strategy Consultancy. We hire senior level, data-driven marketing and CX engagement experts to accelerate transformation & growth for our customers and for salesforce.

Business consultants are practitioners, thought leaders, innovators and problem solvers who apply our experience and executive-level consulting acumen coupled with our proven Salesforce consulting methodology to help marketing business executives take a data-driven approach to reimagining their consumer experience, personalizing the moments that matter and developing their strategic roadmap to realize value with Salesforce.

Role Description:

This role collaborates with internal team members and leaders (across sales, service, product, marketing, solution engineering and other Salesforce Innovation teams) and C-level client contacts (Focus on the CMO, the CDO and their teams) in the Retail and Consumer Goods industries. Business consultants help drive consensus in and across our customers' lines of business around digital strategic vision as well as key areas of focus through a value-based, pragmatic roadmap to execution. This person must assume the role of trusted advisor for driving innovative digital strategies forward with customers while also improving overall Salesforce business performance. The Business Consultant focuses primarily in these areas:

Business/Marketing/CX Problem Solving: Take ambiguous/complex challenges and, using research, personal experience, business assessment capabilities and customer experience acumen, clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritized next steps to make a big impact on customer needs/goals.

Innovation Management: Bring rigor to a client’s decision making process by performing detailed cost/benefit analysis, running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders. In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement. A Business Consultant is a seasoned story builder and storyteller, who can lead a room of executives to consensus.

Solution Planning: Define scope and plan new solutions for clients. This includes determining how to measure business results, modeling current/future business processes, gathering business requirements and identifying the organizational changes required to successfully realize the benefits of the solution.

Your Impact:

A Business Consultant at Salesforce plays a pivotal role in developing innovative B2C, B2B and B2B2C digital engagement strategies with key enterprise and commercial strategic customers, in a “pre-sales” environment to help expand, elevate, strengthen and grow customer relationships which fuels growth for all.

Minimum Requirements:

• 10+ years of digital marketing/CRM/D2C experience with at least 7 years focused exclusively on the digital space

• Proven experience leading digital strategy and digital roadmap projects in a complex business and marketing environment, including guiding C-level leadership to consensus

• Deep understanding of and passion for the customer lifecycle, managing the consumer experience and taking a data-driven approach to personalization

• Retail or Consumer Goods industry experience and focus

• Excellent communication, writing and presentation skills; dynamic (persuasive) in creating & presenting new ideas to current customers, prospective customers and internal stakeholders (VP to C-level)

• Strong understanding of marketing & advertising industry, martech trends and the overall SaaS landscape

• Ability to understand, communicate and manage across the entire project lifecycle

• This position is defined as a “remote employee “(work from home office), with expected travel to clients and for internal team collaboration (post-pandemic): 30% (was 50% pre-pandemic)

• B.S. of Computer Science, Software Engineering or related degree

• Bachelor’s Degree Required

Preferred Requirements:

• Ability to develop data-driven business value cases to support recommendations and inform prioritization

• Demonstrated success driving organizational change within client organizations

• Past experience in organizational design consulting, process design and optimization, digital governance, and team dynamics a strong plus

• New business opportunity identification

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