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Siteimprove Senior Analyst Relations and Reputation Manager in Minneapolis, Minnesota

Siteimprove Senior Analyst Relations and Reputation Manager Marketing Minneapolis Description Open to Remote Candidates in the US and UK As the Senior Analyst Relations (AR) and Reputation Manager, you will be involved in establishing the company's earned media approach. This is an exciting opportunity for someone who is capable of building and scaling a new function in Siteimprove's marketing department, reporting to the Director of Product Marketing. The role requires an outstanding communicator who can represent Siteimprove externally with multiple thought leaders, while managing stakeholder relationships internally. The right candidate will be a strategic thinker, strong project manager, expert relationship builder, and obsessed with sourcing and sharing compelling stories through peer-review sites and other communications channels. This role will be remote, preferably based in Northern America or the UK. What You Will Be Doing Analyst and influencer relations * Build and maintain relationships with key analysts at Forrester, Gartner, and boutique analyst firms. Establish processes for ongoing communication and education of industry analysts * Project manage analyst research deadlines and deliverables, including but not limited to: survey submissions, customer reference requests, briefing and demo scheduling, etc. * Develop and maintain Siteimprove's analyst engagement plan and monitor analyst research calendars for coverage potential * Coordinate analyst opportunities ( e.g. enquiries, briefings) with company spokespeople and ensure high quality supporting materials for analysts * Work with analyst firms to help complete paid/unpaid research reports and whitepapers * Secure analyst quotes for press releases and strategic communications * Identify industry thought leaders and create collaboration opportunities with the goal of extending Siteimprove's reach and increasing influencers' exposure to our audience * Work with the wider marketing team to bring analysts insights and influencers into our activation and thought leadership efforts Reputation management * Ramp up reputation marketing efforts to drive customers to complete product reviews on crowd-sourced review sites such as Gartner Peer Insights, G2 Crowd, TrustRadius , and Capterra * Increase the number of positive reviews and evaluation placements * Maintain the profile of peer-review sites to ensure they accurately reflect Siteimprove's brand and messaging * Develop and track measurement criteria for determining the success of AR and reputation management programs. What We Require of You * Bachelor's degree in marketing, communications, computer and information sciences, or related field, or any equivalent combination of experience and training that provides the required knowledge, skills and abilities * 5 + years of relevant experience What We'll Love About You * Positive, can-do attitude * Experience running an analyst relations program, ideally in a B2B software organization * A relationship builder with impeccable communication skills * Track record in working with and influencing industry thought leaders * Ability to work across teams and departments to bring relevant stakeholders together for briefings and enquiries * Ability to process information and filter out essential insights for executive summaries * Ability to create plans and structures to scale Siteimprove's AR and reputation programs * Some travel will be required What You'll Love About Us Siteimprove is a people-centric software company that was founded in 2003 in Copenhagen, Denmark, and has since expanded around the world. In addition to our Minneapolis office and corporate headquarters in Copenhagen, we have offices in London, Berlin, Vienna, Amsterdam, Oslo, Sydney and Toronto. With more than 500 employees working in 14 markets, we pride ourselves on having a truly global, yet truly local approach. Siteimprove is

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