ALLIANT INSURANCE SERVICES Content Writer in Minneapolis, Minnesota
Position at Alliant Insurance Services With a history dating back to 1925, Alliant Insurance Services is one of the nation's leading distributors of diversified insurance products and services. As one of the 10 largest insurance brokerage firms in the U.S., Alliant operates through a national network of offices providing property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide. More information is available on the company's web site at:. SUMMARY Develop and update employee benefits and, health and well-being related content that drives education and engagement of the employee/member level audience. Write compelling content designed to be featured in open enrollment campaigns, off-renewal educational campaigns and in Alliant's proprietary online portal/mobile application. ESSENTIAL DUTIES AND RESPONSIBILITIES Write clear, engaging copy to promote action and/or improve understanding of employee benefits program and overall personal responsibility for health and wellbeing. Research industry-related topics (combining online sources, interviews and studies). Develop and maintain library of turn-key content resources. Write content appropriate for various and social media platforms. Prepare well-structured drafts Proofread and edit content before publication. Submit work to editors and legal for input and approval. Coordinate with marketing and design teams to illustrate articles. Conduct simple keyword research and use SEO guidelines to increase web traffic. Identify customers' needs and gaps in our content and recommend new topics. Ensure all-around consistency (style, fonts, images and tone). Update portal content, using consistent tags, as needed. Develop monthly topics to highlight that cross our content mediums. Other duties as assigned. QUALIFICATIONS EDUCATION / EXPERIENCE Bachelor's degree in Marketing, English, Journalism or related field, or equivalent combination of education and experience Four (4) to six (6) years' related work experience Proven work experience as a Content Writer, Copywriter or similar role, creating and curating compelling content Portfolio of published articles Professional experience writing narrative and descriptive content in various formats including guides, campaigns, landing pages, sales materials, case studies, etc. Experience doing research using multiple sources Hands-on experience with Content Management Systems (e.g. WordPress) SKILLS Familiarity with web publications Knowledge of social platform assets, best practices, and trends, and design of social assets Strong WordPress, SEO and Social Media skills Knowledgeable of principles of SEO including keyword research and ability to implement Social Media SEO tactics preferred Excellent writing and editing skills in English Excellent verbal and written communication skills Ability to meet deadlines We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer. For immediate consideration for this position, please click on the "Submit Resume" button. If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information. Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status.