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SunOpta Companies, Inc Brand Manager in Minneapolis, Minnesota

Brand Manager Edina Office, 7301 Ohms Lane, Edina, Minnesota, United States of America Req #89 Thursday, February 18, 2021 JOB TITLE: BRAND MANAGER, PLANT BASED FOOD and BEVERAGES FSLA STATUS: EXEMPT DEPARTMENT: MARKETING REPORTS TO: DIRECTOR OF INNOVATION SunOpta Overview: SunOpta Inc. is a leader in the plant-based foods and beverages, fruit-based foods and beverages, and organic ingredient sourcing industries.SunOpta is focused on sustainability and specializes in the sourcing, processing, and packaging of organic, conventional, non-GMO food products. SunOpta is looking for talented individuals that demonstrate our most valued behaviors: Passion, Dedication, Speed, Entrepreneurship, Customer-Centricity, and Problem-Solver, to help create a brighter, healthier, and sustainable future of food! Job Summary: This position will work alongside the Plant Based Food and Beverage team to develop a winning strategy and will be responsible for building brand equity for a growing portfolio of national brands. This includes PandL management, analyzing sales data and market insights to develop and execute integrated marketing plans and grow the product portfolio. Essential Functions of the Job: Develop strategies and tactics to drive revenue and profit growth for assigned brands. Achieve revenue and profit targets and develop contingency plans to overcome challenges. Develop pricing and trade promotion strategies for internal brands. Analyze brand performance and category/customer/competition dynamics to optimize the product portfolio and achieve annual sales and profit objectives. Develop and launch new products based on consumer and category insights, and work collaboratively with RandD, Operations, and other cross-functional teams to commercialize winning products. Analyze consumer trends and research data to develop product strategies and go-to-market plans. Develop marketing programs and action plans to grow brands and build competitive advantage and consumer value. Measure ROI of marketing programs. Analyze complex business data and situations and develop a range of solutions. Execute long-range strategic plans and annual operating plans. Work cross-functionally to execute brand management strategies and deliver results. Supervisory Responsibilities: None Minimum Qualifications: Bachelor's degree in Marketing or Business; MBA or Master's Degree strongly preferred. Minimum of 5-7 years of brand marketing and/or product management experience, preferably in a manufacturing environment and for a major CPG food company Eight+ years of Product Management and Marketing Management experience, preferably for a major CPG food company within the US selling to the leading food retailers and food service customers. Knowledge and Skills: Strong financial acumen with a proven track record of delivering revenue and profitability growth. Experience in natural and organic food and a solid understanding of food and manufacturing. Strong project management skills Experienced with pulling data and reports from financial and sales reporting systems and creating analyses. Excellent communication skills, customer service and analytical skills Strong initiative and a strong desire to achieve results. Consumer-centric thinker - superior understanding of Sales and Consumer Insights Strong Leadership Potential - critical that the candidate can assume additional responsibilities in the future which may include assignment scope expansion and promotion within the organization. Strategic Thinking and Problem Solving - considers various points of data and points of view collected from others and considers both short and long-term impact of actions. Management Skills - demonstrable experience rallying a team behind initiatives and ensuring that all details are diligently managed from ideation to commercialization. Adaptability and Flexib