Robert Half Paid Search Strategist in Miami, Florida
Marketing agency is seeking a Paid Media Strategist to be responsible for developing strategy and active optimization plans for paid search accounts according to business monthly and yearly goals.
-Create, implement, track, analyze and optimize Paid Search campaigns in Google Ads, Bing Ads, and other search engines.
-Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with company goals.
-Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL).
-Actively test and analyze keywords, copy, creatives and landing pages to increase ROI and drive incremental volume.
-Communicate performance on key metrics, goal attainment and optimization opportunities.
-Proven digital marketing experience with strong paid search/PPC experience.
-Hands-on experience in working in and managing bid optimization platforms such as Google Ads, Bing Ads, etc.
-Solid understanding of performance marketing, conversion, and online customer acquisition.
-Experience with website analytics tools such as Google Analytics.
-Experience with measurement and marketing analytics tools such as Comscore, Pathmatics, or Nielsen.
-In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, ROAS, Quality Score).
-Google Ads and Google Analytics certification is a plus.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.