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Synchrony VP, Licensee Growth Leader - Ashley Furniture in MERRIAM, Kansas

Job Description:

Role Summary/Purpose:

The VP, Licensee Growth Leader will focus on the overall marketing strategy and development of initiatives to grow penetration at Ashley Furniture licensees. This leader will partner with the Sales Organization to enable and scale growth initiatives across multiple licensees, POS systems and sales cultures. This individual will develop relationships cross functionally at Synchrony as well as at numerous licensees. In addition, the Licensee Growth Leader will have ownership of Advantage+, a new program designed to provide additional value to exclusive partners.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.

Essential Responsibilities:

  • Lead the Ashley licensee marketing strategy; >100 licensees.

  • Partner with sales to identify segments to target for growth;test and implement marketing programs to grow these segments.

  • Drive ideation, development and implementation of comprehensive licensee marketing initiatives including driving incremental cardholder sales, increasing engagement leveraging contractual licensee marketing budgets.

  • Own the Advantage+ program – including but not limited to analysis, enhancement recommendations, communication, etc.

  • Identify and rollout potential Synchrony technologies to grow in-store acquisition including but not limited to Direct to device, new waterfall capabilities, prequal, etc.

  • Establish and develop key relationships at senior levels of licensee organizations.

  • Develop and implement strategies to help secure long-term engagement and contractual agreements.

  • Attend and present Synchrony marketing capabilities during business development meetings.

  • Create value among non-carveout licensees to avoid attrition and increase penetration.

  • Manage all contractual licensee marketing budgets.

  • Gathering/manage competitive intel – understanding the value prop of our competition.

  • Implement test and learn opportunities that drive new CH and repeat sales at the licensee level.

  • Lead Licensee Summit meetings – planning, agenda, logistics, etc

  • Perform other duties and/or special projects as assigned


  • Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.

  • A minimum of 8 years of marketing experience to include:

  • 5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products

  • 2 years of experience with digital channels - online and mobile

  • Ability to travel as needed; 20%

Desired Characteristics:

  • 5 years of product marketing experience to include a minimum of 5 years of client marketing management, development and/or marketing planning and execution

  • Marketing experience in the credit card or financial services industries.

  • Collaborative style and approach with comfort working in a matrixed, decentralized structure.

  • Outstanding communications, relationship building, influencing and collaboration skills.

  • Strong background working with clients, reporting on performance and delivering results.

  • Strategic thinking with ability to develop and implement actionable plans to drive business results.

  • Consumer finance experience and related industry experience. Familiarity with licensee model complexity.

  • Proven ability to partner and communicate effectively with all levels of the organization.

  • Demonstrated project management skills.

  • Advanced problem-solving skills with the ability to develop innovative solutions in a fast-changing environment.

  • P&L experience with solid understanding of business financials.

  • Advanced degree (MS, MBA

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 100,000.00 - 200,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 13

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