Carrier Senior Manager, Marketing Technology in Mebane, North Carolina
United States of America
CASNC: FS Kidde Safety 1016 Corporate Park Drive, Mebane, NC, 27302 USA
At Carrier , we create and maintain comfortable, accessible, efficient, healthy, safe, secure, and sustainable environments. Carrier's Fire & Security Products (FSP) business creates technology that saves lives and protects property by offering leading fire and security systems solutions globally.
Carrier Fire & Security Products is seeking a Marketing Technology Senior Manager (Martech) for its Kidde Residential Fire Products business in Mebane, NC! This role is responsible for strategizing and managing how the marketing organization evaluates, selects, deploys, integrates, and uses technology for business advantage. Successful Marketing Technology Managers combine technical know-how, strong business acumen, a passion for marketing, and the willingness to collaborate and communicate across the enterprise. He/She will also be nurturing a culture that embraces technology, knows how to work with data, and has an insatiable appetite to learn. The Marketing Technology Senior Manager acts as a bridge between Marketing and IT by identifying and implementing key technologies that help achieve marketing goals.
As a Marketing Technology Senior Manager, you will help design and implement the Martech stack, facilitate training or workshops for marketers, and demonstrate familiarity with best practices in marketing processes and analytics. Performance measures will be on the impact of marketing-led revenue and profitability goals met through cost optimization by rationalizing the stack, shifting from homegrown to commercial solutions, and instituting agile work management processes and tools. In addition, this role is responsible for implementing technologies that ramp up acquisition, improve retention and amplify customer advocacy.
The Marketing Technology Senior Manager reports to the Director of Customer Experience (CX) and will work collaboratively with all cross-functional teams within the Kidde business, as well as Carrier.
ESSENTIAL DUTIES & RESPONSIBILITIES
Understand marketing processes and align technology solutions to optimize those processes across the business.
Coordinate with IT to design and implement a fully integrated marketing stack to drive closed-loop reporting.
Select, configure, and integrate marketing technology solutions, such as planning and budgeting tools, project management and workflow tools, and content management systems.
Ensure marketing technology products meet security and legal requirements.
Consult on the usage of marketing technologies to create buyer experiences that drive the business.
Document marketing automation platform processes, programs, and procedures.
Marketing, process, and people:
Ability to build and present technology-enabled business cases to executive teams and boards of directors.
Ability to communicate technical concepts to non-technical audiences.
Ability to build relationships across the organization, including IT, product, finance, sales, and beyond.
Skilled in project planning, management, and business process design.
A passion for marketing and believe that marketing and technology are kindred spirits versus distinct practices.
Technology and vendor management:
Experience managing e-commerce, CRM, CDP, and/or other marketing technology implementation projects.
Experience implementing a marketing technology platform and driving adoption through the organization.
Experience with Agile software development practices and methodologies.
Familiarity with business intelligence, visualization, and data structure tools.
Firsthand knowledge and experience evaluating and overseeing the implementation of a range of marketing technology solutions through internal teams and external providers.
Common technologies : web analytics, web content management, email marketing platforms, campaign management, social media management platforms, digital asset management.
Marketing data and analytics orientation : web analytics, digital marketing analytics, customer analytics, predictive analytics, customer data platform, social analytics platform, mobile marketing analytics, tag management systems, multitouch attribution.
Multichannel marketing orientation : multichannel campaign management, lead management platforms, lead scoring engines, account-based marketing tools, content marketing platforms.
Customer experience orientation : customer journey mapping, customer experience management, surveys and customer insights, tag management systems, voice of the customer platforms, social analytics platforms, loyalty or advocacy platforms, A/B, or multivariate testing.
Digital commerce orientation : digital commerce platforms, site-side personalization engines, recommendation engines, site or search retargeting, tag management systems, A/B or multivariate testing, dynamic creative optimization, multitouch attribution.
Digital advertising orientation : Data management platforms, native or social advertising platforms, demand-side platforms, search engine marketing tools, dynamic creative optimization, tag management systems, ad verification services, multitouch attribution.
Other relevant skills:
Bachelor or advanced degree in Marketing, IT, Computer Science, or related field (master's degree preferred)
7-10 years of demonstrated experience in Marketing Technology
B2C (Business to Consumer) experience
A desire to continuously learn and share knowledge across the enterprise
Ability to work autonomously in a fast-paced environment
Define a cohesive vision and strategic roadmap for marketing technology and data:
Outline and oversee execution of the marketing technology strategy. This strategy must advance marketing objectives for growth and business advantage.
Bridge technical and business conversations with leadership team.
Work with the Director of CX to build business cases for solutions that will attract, acquire and retain customers faster and more cost-effectively.
Balance speed and flexibility with scalability, stability and security requirements.
Manage the marketing technology stack:
Select, deploy and monitor the technologies, data and services that support marketing's mandate.
Inventory, visualize and evangelize the marketing technology stack.
Collaborate with counterparts in IT, product, sales, finance and lines of business to understand needs, gaps and opportunities, and to establish governance procedures for acquiring and maintaining tech investments.
Rationalize and consolidate tools that provide redundant capabilities.
Own key marketing technology vendor and external service provider relationships, including evaluation, selection and implementation processes.
Support contract negotiations and facilitate escalation issues, when appropriate.
Raise the marketing department's overall technical proficiency and capability:
Oversee user onboarding and training for new solution deployment.
Build relationships with power users to sponsor or co-create internal training and education programs.
Ensure specialists and administrators maintain and enhance certifications for critical tools and services.
Vet new hires that will administer marketing software and services.
Track the latest martech landscape developments and emerging trends:
Stay informed of evolving business needs to adapt your marketing technology strategy.
Act as the marketing organization's key thought leader in using technology to advance marketing objectives for growth and business advantage.
Facilitate briefings, demos and proofs-of-concept with new, innovative suppliers.
Research, analyze and recommend appropriate emerging technologies and trends.
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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