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Capital One Manager, Brand Health Research and Analysis in McLean, Virginia

McLean 2 (19052), United States of America, McLean, Virginia

Manager, Brand Health Research and Analysis

Manager, Brand Health Research and Analysis

Capital One is seeking a Market Research Manager to join our Enterprise Brand Insights team to lead the Communications Tracking Program & associated Learning Agenda for a key line of business. In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.

As a valued member of the team you will…

  • Lead the management of a large, national marketing communications tracking program guiding vendor teams in design, execution, analysis and reporting

  • Leverage and integrate primary and syndicated research, multiple studies, secondary sources, and marketplace intelligence to generate impactful insights that inform business and marketing strategies

  • Diagnose and interpret brand, communications, and business issues to identify knowledge gaps for the development of a powerful learning agenda

  • Partner with business and marketing leads to develop the annual brand strategy, advertising, media learning agenda and design a tracking program and analysis plan in service of that agenda

  • Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy, measurement approaches, and thinking regarding brand perceptions and business results

  • Integrate and share insights across lines of business, peers, and leaders to collaborate on key marketing issues and obtain buy-in for research plans to address any knowledge gaps

  • Effectively partner with peers and leaders across the organization to collaborate on key marketing or business issues

  • Periodically perform data pulls and ad-hoc analyses to inform senior level strategy discussions

  • Present brand and marketing insights to internal clients and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action

What you will bring to the team…

  • Curious, self-motivated and entrepreneurial – comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questions

  • Strong analytic skills, including the ability to read and interpret survey results, identify insights, and synthesize how these insights impact marketing strategy

  • Strong writing and presentation skills, with outstanding communication skills and experience simplifying complex subject matter to present actionable insights in a compelling way through effective design and data visualizations

  • Experience in planning, execution, and analysis of market research, including questionnaire design, experimental design, qualitative research, and other market research methods

  • Experience with development and management of an on-going market research learning agenda

  • Basic knowledge of database management systems

Basic Qualifications:

  • Bachelor’s Degree or military experience.

  • At least 6 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession

  • At least 2 years of experience working with analytical tools such as Python, R, SAS, SPSS, or SQL

Preferred Qualifications:

  • At least 8 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession.

  • Experience leading brand health studies and/or long-term research projects focused on marketing communications and business results, ideally in the financial services industry

  • At least 3 years in a “client” facing consultative role (supplier or internal)

  • At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines

  • Experience with advanced research methods, such as linear modeling, logistic modeling, cross-media analysis, marketing mix modeling, and other statistical techniques

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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