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Coty US LLC Global Marketing Manager, Digital - Marc Jacobs, Tiffany & Co. in Manhattan, New York

In this role you will report to the Director, Global Digital Marketing responsible for the strategic and executional development of digital, social and eCommerce marketing campaigns to drive the brands equity, engage the consumer and ultimately, drive sales. You will be focused on building the brands' digital footprint through digital innovation, social media and content marketing. You will conceptualize and develop new ideas, digital partnerships and collaborate closely with the global teams and key partners in markets to implement. You are passionate about beauty, art, culture and emerging technology and enjoy working in a creative environment.

Your key areas of responsibility will be the following:
Lead the evolution of our digital and social media strategies
Create and develop the global digital, social and eCommerce playbook for market use
Conceptualize and execute social and eCommerce content and copy including recommendations for creator collaborations
Partner with creative and production teams on social shoots, from concept to post-production
Manage social media agency including planning and maintaining the social media calendars are all Marc Jacobs Fragrances accounts (Facebook, Instagram, Pinterest, TikTok, Weibo, WeChat, Little Red Book) and oversee community management
Work closely with media teams and agency to ensure organic and paid social channels are connected and amplified
Plan and maintain the website for MarcJacobsFragrances.com
Be the key contact for all markets to drive commercial excellence; Review, edit and provide direction for all regional digital, social and eCommerce activities
Collaborate with multifunctional teams to drive holistic global marketing programs
Liaise with license for all creative and copy approvals
Research and recommend new partners to push innovative programs; Stay on top of industry trends and emerging platforms
Oversee all reporting and analytics to ensure all strategies are tracking against goals and KPI's
Oversee digital intern

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.

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