J.B. Hunt Transport Data Analytics Marketing Manager in Lowell, Arkansas
Data Analytics Marketing Manager
United States of America
J.B. Hunt is looking for a talented marketing analytics manager that can develop and measure effective marketing campaigns. You will be living in our data to better understand how our customers and prospects engage with us and how we can improve that engagement. The successful candidate will collect and analyze first and third-party data from multiple sources to support marketing and campaign optimization, lead generation for sales and data-driven decision-making for products and business units.
Analyzing data to monitor marketing effectiveness and opportunities across a range of KPIs
Optimizing the customer journey across all digital channels
Monitoring lead flow to prioritize and maximize engagement
Keeping up to date on new digital marketing technologies and trends and introducing innovative new ideas to enhance existing and new content
Assisting in the development and implementation of digital marketing strategies to enhance the user experience and increase program conversions
Using visualization tools to construct customized business unit and product marketing dashboards and reports
Conducting analysis of program effectiveness and using the findings to identify trends and insights across multiple channels
Applying statistics-based market intelligence to business issues and formulating recommendations for the user experience that drive business outcomes.
Tracking ROI of marketing spend by channel based on established KPIs
Blending multiple layers of first and third-party data to create an accurate view of customer lifetime value
Automating standard monthly and weekly reporting processes and report delivery to key business and product stakeholders
4+ years relevant work experience
Licensure/certification or a demonstrated high level of proficiency in Google Ads, Google Tag Manager, Google Analytics 360, Power BI, Google Data Studio, SQL, Big Query and/or similar programs.
Ability to interact comfortably with other employees and teams at every level of the organization
Strong analytical and reasoning skills
A passion for the “science” of marketing
Excellent problem solving and critical thinking skills
High level of attention to detail
You’ll need to have a proven track record in digital marketing and marketing analytics, with experience of marketing planning, analysis, and optimization. Prior experience working in a B2B marketing environment and knowledge of Marketo and Microsoft Dynamics a plus.
Job Opening ID:
00350499 Data Analytics Marketing Manager (Open)
“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”
Fortune 500 experience. Career growth opportunities. Nationwide relocation possibilities.
These are just a few things you'll find at J.B. Hunt. Whether you have a passion for operations, sales, engineering or information technology, we can help jumpstart your career with challenging opportunities that will help you reach your maximum potential.
Why J.B. Hunt?
We take our investment in you seriously - our future success depends on you. Be an innovator with a leading transportation company and work alongside some of the brightest minds in the industry. At J.B. Hunt, we strongly believe in promoting from within based on performance and potential, the sky is the limit for your career.
What are we looking for?
We look for high-energy, forward-thinking individuals who are interested in a career with a leader in the transportation industry. We seek exceptional people of diverse backgrounds who have the vision to carry our business forward. J.B. Hunt offers a variety of opportunities spanning across the nation.