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Vita Coco Market Manager (Long Island, NY) in Long Island, New York

The Market Manager will lead efforts to achieve revenue, depletion, distribution, and retail execution goals by improving performance of our Distributor partners in an assigned Market. Markets range in size from one Distributor in two counties to many Distributors across several states. The Market Manager will develop and maintain relationships with Distributors to increase share of mind across all levels of their organizations as well as identify opportunities, influence them to capitalize on them, and hold them accountable for execution.

This role is based out of Long Island, NY reporting directly to the VP, DSD - North.


  • Plan and prepare

  • Distributor Business Plans

  • Innovation launches

  • Volume, distribution, and retail execution targets (External)

  • Market Blitzes

  • Action plans to address gaps in performance

  • Measure and improve

  • Execution against all of the above

  • Display execution

  • POG adherence

  • Distributor Management

  • Provide consistent communication relating to execution against distribution targets and display programs

  • Leverage scorecards, reports, and tools provided by HQ and generate ad hoc reports from iDig and Repsly as needed for the local market

  • Conduct business reviews, developing appropriate cadence for each depending on size

  • Facilitate resolution of issues

  • People Management

  • Hire, manage and develop a team of direct reports consisting of Retail Sales Managers to manage important retail outlets (where applicable)

  • Guide activity, provide performance feedback and support in creation of strengths-based development plans

  • Collaboration and Teamwork

  • Forge strong partnership with Market Development team, providing them with Distributor support and the resources needed to win at retail.

  • Assess the competitive landscape and communicate insights

    Key Call Points

  • KDP Area Directors, Market Development Managers, and Branch Manager

  • Independent Distributor Sales Team


  • Education Required : Bachelor?s Degree

  • Years of experience: 3-5 years of field sales experience in the food & beverage industry

  • Professional Experience:

  • Territory management experience

  • Distributor management experience

    • Experience leading, managing, and holding field Sales employees accountable to goals & KPIs
  • Key Skills & Qualifications:

  • Willingness to work flexible hours, including evenings and weekends.

  • Strong business acumen, relationship management skills, customer focus, and drive for results

  • Ability to lift cases of product between 10-35 pounds

  • Must have a valid driver?s license

  • Technical Skills Required: Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)

    Vita Coco, the leading coconut water brand, launched in 2004 when two friends, Michael Kirban and Ira Liran learned about the tropical elixir after a chance encounter at a New York City bar. Not only did their discovery bring coconut water into the mainstream beverage aisle, it rebranded coconut water as a premium lifestyle drink and helped propel the trend of natural-functional beverages. Fast forward 15 years, and Vita Coco is available in 30 countries and has expanded coconut water into new occasions with innovations like Vita Coco Sparkling, Pressed, Coconut Milk, and Coconut Oil.

    In 2018, All Market Inc., the parent company created by Michael and Ira, expanded into a true portfolio company, making it one of the largest independent and privately-owned beverage companies in the world. With the acquisition of RUNA, a clean energy drink, and the creation of Ever & Ever, an environmentally-minded, sustainably-packaged water category, the company is changing the ready-to-drink beverage landscape by offering its consumers better-for-you, yet convenient, options. Despite massive growth and success, AMI maintains the same entrepreneurial spirit on which it was founded, with a can-do culture that?s just beginning to tap the potential of the better-for-you beverage space.

    Vita Coco is headquartered in New York City with international offices in Singapore and London.