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IDC Marketing Manager, IDC UK in London, United Kingdom

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and Event Company.

About the position

IDC UK is looking to fill the position for Senior Marketing Manager, Vertical Enablement and Emerging Vendor. The role will be split between supporting our vertical enablement business development director and emerging vendor sales team in the UK as well as some of the Future of X technology practices across Europe.

  • Design, run and report on marketing plan around Vertical Enablement on select accounts

  • Design, run, report on marketing plan around Emerging Vendor and Start up / Scale ups initiatives

  • Practices lead responsible for marketing around Future of Digital Innovation and Future of Digital Infrastructure

  • Work closely with Sales, Verticals and Practice Leads - create, execute and report marketing campaigns aligned with business goals and research agenda

  • Increase DB size, develop pipeline, track business/ROI

  • Planning and execution of Digital Marketing campaigns to drive lead generation as well as brand awareness

  • Manage and support content creation (webcasts, podcasts, infographics, blogs and eBooks)

  • Promote engagement in absence of being able to do F2F BD events

  • Help finalise and promote European Website to drive further engagement

  • Manage and optimise SEO for new landing pages; and Social Media Advertising for LinkedIn

  • Explore ABM possibilities

  • Social media management

  • Working alongside the in-house graphic/web designer/videographer to create compelling digital campaigns

  • Internal communication (IDC Amplify, sales meetings etc)

  • External communications – newsletters

Desirable additions to the role:

  • To implement ABM

  • Marketo or automation knowledge

  • To build Customer Success Stories – to be used as use cases

  • Experience of managing a modest budget

  • To develop role by staying abreast of new marketing practices through attending marketing expos/training etc.

  • To evaluate and advise on new tools and marketing practices

The ideal candidate must possess experience of working within a Market Research or Professional Services organization, preferably in a commercial role.

  • Preferably 6-10 years of experience with B2B Marketing

  • Proven track record of generating leads through digital channels

  • Experience of working with senior stakeholders, industry experts, sales team

  • Innovative and result oriented

  • Strong communication and collaboration skills

  • Campaign management and demand generation

We offer

In addition to a competitive compensation package, the position in a highly professional and respected firm, where initiative leading to results are rewarded. IDC is a global knowledge company with a broad range of career challenges and opportunities, and you will become part of a dynamic, international trained network with a driven and collaborative culture.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, colour, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law

ID: 2021-4305

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