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Veterans Affairs, Veterans Health Administration Public Affairs Specialist Supervisory in Loma Linda, California


This is a Supervisory Public Affairs Specialist for Loma Linda, CA Veterans Health Administration within VISN 22 .


The Public Affairs Officer for Department of Veteran Affairs, Veteran Health Administration in Loma Linda, CA will report to the Facility Associate Director of Operations, and is responsible for planning, directing, and executing the strategic communication plan for VALLMC, and must continually promote and expand the reach and impact of approved messaging and public education. You will serve as the technical authority for communications, providing communications guidance, and providing expertise to all executives in the VALLMC.

Duties include, but are not limited to: Functioning as the expert consultant to management for the development of communication plans and implementation strategies that broaden the reach and deepen the impact of the services provided by the VALLMC. Advising senior leadership on the potential public reaction to complex and controversial programs, policies, and plans, devising strategic stakeholder communications to maximize transparency and mitigate risk to the organization. Planning, designing, and executing a strategic vision and plan that brings together the approaches and messaging of VALLMC together in a cohesive branding and marketing strategy. Developing support materials for communication campaigns. Identifying emerging issues to capitalize on opportunities and minimize negative responses which may impact program management. Making recommendations regarding actions and relationships with other federal and state agencies, special interest groups, individuals, and various media. Managing the Network public affairs program, with responsibility for planning, designing, and executing all program activities to inform and education the general and specialized public groups regarding National and Network programs, activities, issues, and services. Planning, directing, and executing campaigns to convey complex information concerning the VA's programs, program related activities, responsibilities, and action. Acting as an advocate for Veterans in all written and verbal communications. Developing communication strategies in a wide variety of media to inform and education employees, visitors, citizens, elected officials, educational institutions, media, interest groups, promoting a message of mutual understanding and minimizing adverse reactions for VA policies, programs, and decisions. Establishing and maintaining effective working relationships with members of the media, Congressional and legislative representatives, Veteran Service Organizations, and other specialized groups. Keeping stakeholders informed of VA activity. Coordinating news conferences, special media events, press releases, and facilitating feature stories as appropriate. Responding to requests for information from the news media, elected officials, special interest groups, and the general public. Managing all aspects of the VALLMC internet and intranet content including collecting material and updating web sites. Monitoring all facility web sites for compliance with VA national standards, providing feedback to the facilities as necessary. Work Schedule: Monday - Friday, 7:30am-4pm or 8:00am-4:30pm (negotiable)

Virtual: This is not a virtual position.

Position Description/PD#: Public Affairs Specialist Supervisory/PD01583O

Relocation/Recruitment Incentives: Yes, for highly qualified applicant

Financial Disclosure Report: Not required


Conditions of Employment


To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 04/15/2021. Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-13 position you must have served 52 weeks at the GS-12. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade, GS-12, in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: planning, directing, and executing the strategic communication plans for a facility; promoting and expanding the reach and impact of approved messaging and public education; and advising on communication matters for a healthcare delivery system. You will be rated on the following Competencies for this position:

Analysis and Problem SolvingCommunications and MediaCustomer ServiceExternal Awareness Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religions; spiritual; community; student; social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Note: A full year of work is considered to be 35-40 hours of work per week. Part-time experience will be credited on the basis of time actually spent in appropriate activities. Applicants wishing to receive credit for such experience must indicate clearly the nature of their duties and responsibilities in each position and the number of hours a week spent in such employment. Physical Requirements: Work of this position is mainly sedentary. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at


There is no educational substitution at this grade level.

Additional Information

VA supports the use of telework as a way to help attract and retain talented individuals in public service, increase worker productivity, and better prepare the agency to operate during emergencies. This position may be authorized for telework. Telework eligibility will be discussed during the interview process. Receiving Service Credit or Earning Annual (Vacation) Leave: Federal Employees earn annual leave at a rate (4, 6 or 8 hours per pay period) which is based on the number of years they have served as a Federal employee. VA may offer newly-appointed Federal employee's credit for their job-related non-federal experience or active duty uniformed military service. This credited service can be used in determining the rate at which they earn annual leave. Such credit must be requested and approved prior to the appointment date and is not guaranteed. Special Employment Consideration: VA encourages persons with disabilities to apply, including those eligible for hiring under 5 CFR 213.3102(u), Schedule A, Appointment of persons with disabilities [i.e., intellectual disabilities, severe physical disabilities, or psychiatric disabilities], and/or Disabled veterans with a compensable service-connected disability of 30% or more. Contact the Agency Contact for information on how to apply under this appointment authority via the Selective Placement Coordinator. The Interagency Career Transition Assistance Plan (ICTAP) and Career Transition Assistance Plan (CTAP) provide eligible displaced Federal/VA competitive service employees with selection priority over other candidates for competitive service vacancies. To be qualified you must submit appropriate documentation (a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting current position, grade level, and duty location) and be found well-qualified for this vacancy. To be well-qualified: applicants must possess experience that exceeds the minimum qualifications of the position including all selective factors, and who are proficient in most of the required competencies of the job. Information about ICTAP and CTAP eligibility is on OPM's Career Transition Resources website at Placement Policy: The posting of this announcement does not obligate management to fill a vacancy or vacancies by promotion. The position may be filled by reassignment, change to lower grade, transfer, appointment, or reinstatement. Management may use any one or any combination of these methods to fill the position. It is the policy of the VA to not deny employment to those that have faced financial hardships or periods of unemployment. This job opportunity announcement may be used to fill additional vacancies. Veterans and Transitioning Service Members: Please visit the VA for Vets site for career-search tools for Veterans seeking employment at VA, career development services for our existing Veterans, and coaching and reintegration support for military service members. For more information on the "Who may apply" eligibility requirements, please refer to the OHRM Status Candidates and Other Candidate Definitions document. If you are unable to apply online view the following link for information regarding an Alternate Application.