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Unilever Away from Home Operator Marketing Manager UKI in Leatherhead, United Kingdom

Job title: Away From Homey Operator Marketing Manager UKI

Location: Leatherhead

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home, and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos , Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum, and Lynx. Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace ”

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In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in December 2023 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

Job Purpose

The Operator Marketing Manager is a senior and pivotal role not just within the marketing team but also within the Away from the Home extended leadership team. You will be responsible for leading a team of 8-10 people (Managers to Apprentices) to define and engage operators in all sectors of the Away from Home industry. From chains to small independents in Restaurants, Delivery, Care, Education, Contract Catering, Hotels, Pubs, Leisure, and Fast food across UK and Ireland, key customers include McDonald's, Dominos, Compass, Merlin, Hilton, Wetherspoons, etc.

This important role will be leading the operator marketing strategy, defining how to communicate effectively with thousands of different operators through a myriad of touchpoints from conducting and measuring CRM and digital campaigns to the development and execution of joint marketing plans with our largest customers. You will be pivotal in brand building, working with the brand managers, sales managers, and customers to deliver ‘best in class’ activations, concepts, and communications which really add value to the customer, chef, and of course the consumer.

Your success in this key role is dependent on your ability to communicate well both written and orally, your passion for driving business growth, and your ability to lead, motivate and manage teams and develop individuals. Due to its importance within Unilever Away from Home, this role has been designated for candidates with high potential for promotion in the next 5 years.

In addition, as a marketing professional it is key for you to keep up to date with developments in marketing (eg digital and social media) therefore you will have a full induction and training program designed for you within Unilever’s leading-edge marketing academy.

The Operator Marketing Manager is a senior and pivotal role not just within the marketing team but also within the Away from the Home extended leadership team. You will be responsible for leading a team of 8-10 people (Managers to Apprentices) to define and engage operators in all sectors of the Away from Home industry. From chains to small independents in Restaurants, Delivery, Care, Education, Contract Catering, Hotels, Pubs, Leisure, and Fast food across UK and Ireland, key customers include McDonald's, Dominos, Compass, Merlin, Hilton, Wetherspoons, etc.

This important role will be leading the operator marketing strategy, defining how to communicate effectively with thousands of different operators through a myriad of touchpoints from conducting and measuring CRM and digital campaigns to the development and execution of joint marketing plans with our largest customers. You will be pivotal in brand building, working with the brand managers, sales managers, and customers to deliver ‘best in class’ activations, concepts, and communications that really add value to the customer, chef, and of course the consumer.

Your success in this key role is dependent on your ability to communicate well both written and orally, your passion for driving business growth, and your ability to lead, motivate and manage teams and develop individuals. Due to its importance within Unilever Away from Home, this role has been designated for candidates with high potential for promotion in the next 5 years.

In addition, as a marketing professional it is key for you to keep up to date with developments in marketing (eg digital and social media) therefore you will have a full induction and training program designed for you within Unilever’s leading-edge marketing academy.

Responsibilities

  • This role reports to the Marketing Director for Unilever Food Solutions UK & Ireland and has overall responsibility for marketing to our end Customers (Operators) both directly and through CRM.

  • This role is responsible for :

  • Developing the Operator Marketing Strategy and Direction for the Team

  • Bringing our brands to life for the consumer in out of home channels – including deployment of Ice Cream POS

  • Working with the newly created Operator Group teams (consisting of Customer Development, Culinary and Marketing) to develop and execute Operator Strategies through on and offline touchpoints

  • Working on best in class pitches to win and activate business with large chains

  • Working with the Brand team on Channel led innovation/renovation guided by channel insight with the responsibility to deploy

  • Marketing Communication to these accounts and their units including social, web, email, media, and touchpoints via trade.

  • Defining and measuring against Commercial KPIs

  • Lead their part of the UK & Ireland annual planning cycle

  • Leading thinking on how to deliver the Unilever Sustainability agenda aligned to customer needs.

  • Leading and developing the Operator Marketing Team to continue to be best in class in the industry with an emphasis on digital upskilling and best in class customer experience – 8-10 people

All About you

  • Degree level (in marketing/business studies preferably) or International Equivalent essential

  • Experience in marketing and sales roles

  • Leading and developing teams

  • Successful line management of one or more reports.

  • You have a proven track record of successful activation management and conceptual thinking.

  • You have driven major activation projects and digital campaigns for large brands.

  • You have driven insight-based projects leading to excellent execution.

  • Strong analysis & Business Acumen, with a clear ROI understanding

  • Experience in the Food Service Industry desirable but not essential

What we offer

Not only do we offer a competitive salary, but also our p ension scheme , an annual b onus, a f ree g ym, a s taff s hop, and s hares . You’ll get the opportunity to work directly with our renowned and exciting brands in a flexible and agile environment. We strive to achieve a family-friendly culture and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

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