Black Box Corporation Social Media Specialist in Lawrence, Pennsylvania
The Social Media Specialist is responsible Black Box’s paid and organic social media, including the Black Box Corporate and International presence. The specialist is essential creating awareness of the Black Box brand, developing original, consistent, and meaningful content that drives lead generation and social interactions. The specialist also plays a key role in enhancing employee engagement on social media and enabling sales with social content.
Location: Pittsburgh , PA
Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
Develop, execute, monitor, and analyze paid social media marketing campaigns that align with the engagement and lead generation goals of Black Box Marketing.
Utilize analytics reports to gain insight on traffic, demographics, and effectiveness; recommend social media strategies based on the analytics and data.
Engage and align partnerships with paid & non-paid social media efforts and campaigns.
Implement marketing campaigns and plans to promote content, particularly online via social media (Facebook, Twitter, Instagram, YouTube and LinkedIn).
Build meaningful connections and encourage community members through dialog and messaging
Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach employee engagement.
Monitor and maintaining all social media platforms. Schedule and post content, reply to consumer inquiries. Create and maintain a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared.
Moderate user-generated content and messages appropriately, based on company and community policies.
Remains abreast of industry social media trends and competitor positioning to ensure Black Box is well positioned.
Other tasks as assigned by management
3+ years of social media marketing experience
2+ years of paid social media marketing experience
Demonstrated success developing and deploying compelling social media content for specific target audiences that achieved defined marketing objectives which may include: leads generated, ROI, downloads, etc.
Experience with paid social advertising on major platforms (LinkedIn, Twitter, Facebook, etc.) and an understanding of different ad types, how to target user demographics, re-targeting methods, and general best practices
Social Media Marketing Certifications or course completion preferred
Fluency in social media: Hands-on skills and knowledge of multiple social media platforms (Facebook, LinkedIn, Twitter, Instagram, and YouTube) and awareness of current trends.
Strong problem solving skills
Excellent communication skills: Solid writing, editing, SEO, storytelling and presentation skills with a strong sense of who the segment audience is and how to meet their needs.
Understanding of social media KPIs, web traffic metrics and SEO.
Strong Visual Aesthetic: ability to conceptualize create eye-catching content and graphics to promote brand image and create a cohesive aesthetic presentation across platforms.
What’s in it for You?
Black Box Network Services offers a competitive total rewards benefits package that includes medical, dental, and vision coverage, in addition to a wide variety of additional benefits like life insurance, employee assistance programs, fitness reimbursements, identity theft protection, education/scholarship programs and more!
We understand attracting great talent requires going beyond just competitive compensation and benefits. Black Box provides challenging work that creates advancement opportunities within the organization for those demonstrating desire and aptitude through their achievements. We have no shortage of opportunities. If you are looking for a business that allows for individual reward and growth, we are the place for you!
About Black Box Network Services
Black Box is a leading technology solutions provider. Our mission is to accelerate our customers’ business by valuing relationships with our team members, clients and stakeholders. By continuously growing our knowledge, we remain relevant in the market and are in a superior position to help customers design, deploy and manage their IT infrastructure. Through our values, such as innovation, ownership, transparency, respect and open-mindedness, we deliver high-value products and services through our global presence and 2,500+ team members in 24 countries and growing. Black Box is a wholly-owned subsidiary of AGC Networks.
Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.
Requisition ID: 2021-3813
External Company Name: Black Box Corporation
External Company URL: www.blackbox.com
Street: 1000 Park Drive
Req Location: Pittsburgh, PA