Merck Organon - Sr. Specialist, Fertility Digital Engagement - Digital Innovation in Lansdale, Pennsylvania
In Global Marketing we are passionate about bringing our medicines to our customers around the world. Through digital listening and analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
Senior Specialist: Fertility Digital Engagement – Digital Innovation
This individual will lead the identification, design, execution, oversight, and optimization of the Global Digital Innovation solutions and programs that support the strategic imperatives for our company's Fertility products.
Responsibilities include, but are not limited to the following:
Leading the development of digital solutions and workstreams designed to increase customer engagement for our company's fertility portfolio. These include but are not limited to establishing our web presence, working to improve our brand presence, maintain and manage our social media channels, suggesting strategies and methods for improvement and implementation of strategically aligned campaigns and content in co creation mindset with the key markets
Ensuring all tactics align to the customer engagement plan and achieve desired customer experience
Knowing the business: behavioral and communications objectives, and prioritizing the development of assets using digital knowledge, including best practices and targeting
Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation)
Contributing to the development of the digital brand building tools
Working collaboratively with multiple internal teams including Marketing, IT, Market Research, Analytics, Legal/Privacy, Enterprise Social Media Group, Customer Experience and Engagement, and Business Technology
Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors ; leading the creation and monitoring of agency scopes of work, end to end tactical development through the promotional review team process and participating in the agency evaluation process
Conducting all activities in full compliance with company policies, values and standards
Staying up to date with digital media technologies and latest trends
Position Qualifications :
- Bachelor's Degree
At least 4 years in marketing, marketing communications, or digital support of pharmaceutical products
Demonstrated ability to execute an innovative digital strategy
Success in cross-functional leadership and teamwork
Excellent project management skills
Strong communication, presentation, and negotiation
Global fertility marketplace
Leveraging health technology to engage customers and patients
Working in a Chatbot platform
Working in an agile environment or scrum framework
Who we are …
Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women’s Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions.
Our Vision is clear: A better and healthier every day for every woman.
At launch, we will be more than 10,000 Founders strong, ready to rise together as we make a difference in a new way. As Founders, employees will create their future and will help shape the direction of Organon and its impact on the world. Our culture reflects our passion for those we champion.
At Organon, we all belong. We embrace diversity and give it a voice. Our commitment to supporting women is reflected in the make-up of our leadership team, which is majority female and our diversity of experience is core to who we are and what we are designed to do.
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Requisition ID: R109965