JPMorgan Chase CIB Skills of the Future Program Marketing and Engagement Strategy Lead, ED in Jersey City, New Jersey
The role: ED, Skills of the Future Program Marketing and Engagement Strategy
Build, lead and implement a comprehensive engagement marketing plan to drive and influence the high-performance mindset and skills needed for CIB Ops culture transformation to be fully realized.
Guide storytelling efforts for key initiatives and develop compelling campaigns and content to support learning initiatives. Create messaging that inspires, amplifies and brings coherence and clarity of learning offerings/tools to drive adoption across regions in a consistent, clear way.
Audience segmentation (persona-based strategy) - a targeted approach to drive relevant and actionable content.
Consistent and deliberate cadence of communications with clear messaging and engaging actionable content.
Identify and optimize marketing/engagement channels:
Establish partnerships across the board to underline consistency of messaging, maximize reach and enhance the learning experience: i.e. (stakeholders, learning professionals/community, LMS team, firm-wide partners)
Optimize larger firm-wide communications channels to create greater awareness/recognition around program and celebrate successes. Oversee channel analytics to better understand audience engagement and segmentation
Serve as a strategic and trusted advisor on engagement/communications approaches, channels, and issues (providing an employee focused lens).
Lead the repositioning and elevation of a streamlined online engagement platform that connects employees to each other, resources and content that are relevant, actionable, inspiring and engaging.
Lead the development and production of a multifaceted content strategy for use with key audiences including videos, collateral, and other engagement assets and channels.
Create a framework and global toolkit that can be adopted and implemented locally based on cultural and local needs.
Consistency of messaging, look, feel and experience for employees so they are engaged and informed no matter where they are based.
Drive a listening culture with feedback mechanisms across employee engagement and learning activities to enable employee feedback.
Actively listen and utilize data to identify awareness gaps and proactively craft what and how we communicate, shape, and amplify content to inform, increase understanding and engage.
10-12+ years of experience with a strong track record of achievement in employee engagement, program marketing/communications strategy.
Strong executive presence, sound judgment and level of comfort building, managing and influencing relationships at all levels.
Proven ability to build effective, collaborative relationships.
Strategic thinker with the ability to inspire confidence from, and to collaborate closely with the CIB Ops and Learning team, internal stakeholders, and senior leaders.
High integrity leader, culture carrier with a deep understanding of why and how Learning is essential to engage and build a high-performing organization. End-use obsessed.
Deep knowledge of JPMC's business model, organization structure, available resources and learning management system.
Resourceful and strong attention to detail - intuitive in finding information, tools and the right connection points to get things done.
Superior organization and decision-making skills, ability to prioritize and drive action.
Excellent written and verbal communication skills. Must be comfortable interacting with all functional roles and levels, including senior leadership.
Demonstrated ability to deliver results across diverse cultures from inception to completion.
Strong team leadership capability
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans