Nike EMEA – NIKE DIRECT MEMBER LIFECYCLE MANAGER - ACQUISITION in Hilversum, Netherlands
WHAT YOU BRING TO NIKE
4+ years of Membership, Loyalty or CRM experience
Proven track record of member-centric member acquisition program development and hands-on delivery
Evidence of consumer insight led decision making
Able to build the strategy, plan the delivery and execute
Demonstrate the ability to work collaboratively, manage diverse opinions and find synergy, driving momentum and change
Deep understanding of the landscape of membership programs and the levers of Membership experience.
NIKE Membership Experience is a new team formed in response to the business putting Members and the Membership at the centre of the business plan. Building unbreakable Membership Relationships is our core focus, with the purpose of supporting Members in the pursuit of their sport: to Make Sport a Daily Habit.
WHO ARE WE LOOKING FOR?
We are in search of a Consumer expert to join the EMEA Membership team in the newly created role of Member Lifecycle Manager, focusing on Member acquisition and onboarding. You will have expertise in, and a passion for developing Membership acquisition strategies using a customer-centric approach and with the long-term value of Members as the measure of success.
The role requires someone that can work comfortably across marketing, brand and commercial disciplines, and communicate well with stakeholders in these areas. You will have worked extensively in cross functional teams and be a natural influencer, able to build strong relationships, work collaboratively and with a passion for quality consumer experience.
We need someone analytical, able to interpret consumer data and research to design and deliver member experiences that drive the behaviors we seek. You will enjoy working in a fast paced and complex environment, with the desire to be at the center of a massive transformation in NIKE’s Membership offense.
WHAT WILL YOU WORK ON?
You will be responsible for the overall acquisition and activation of consumers into high-potential Nike members across Nike’s platforms and channels. You’ll partner with business leaders to shape a holistic member onboarding experience across Nike apps, website, stores, comms, partnerships, events. You will work closely with insight teams to identify key segments amongst new members, and implement a test-and-learn approach to optimize the member journey for these cohorts.
You will build out the Member onboarding journey, ensuring the Member experience is tailored, and engaging across all platforms and channels to achieve the desired early-life behaviors. You will build and continually optimize a process to improve early-life engagement metrics linked to long-term value, including contactability, conversion and Member satisfaction.
You will inform and support the advancement of new acquisition targeting tools, and enhanced personalization capabilities to ensure that Nike is constantly improving in its mission to build unbreakable relationships with its Members.
WHO WILL YOU WORK WITH?
Membership is at the centre of the NIKE business strategy, so you will be required to work with the whole of the EMEA business. You will need to build relationships with multiple stakeholders in several functions (e.g. Marketing, Product, Platform, Commercial etc.) to ensure a consistent, member-led approach across their strategic plans, that ultimately deliver a coherent and exceptional Member experience.
You’ll work with your Global Membership counterparts to define the roadmap of Membership capabilities and assets, and collaborate with those in other Territories to share executional learnings and insight. You’ll also partner with key Cities and Store teams to plan the Member experience at a local level.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.