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Baesman Group, Inc. Loyalty Strategist, Account Manager in Hilliard, Ohio

Baesman CRM & Loyalty is a division of Baesman Group and specializes in Loyalty, CRM, Direct and Cross-Channel Marketing solutions for B2C companies including retail, restaurant, and home services. Our deep knowledge of direct to consumer communication and retail marketing challenges, allows Baesman to build programs that result in profitable customer interactions. Combining our in-house digital execution with Baesman Group's printing & fulfillment services, we ensure total quality control and a single point of accountability from strategy through execution.


In this position, you will be responsible for all aspects of CRM marketing from strategy through execution and analysis. The ideal candidate for this position must be a dynamic individual who has energy, enthusiasm, and an ongoing commitment to achieving high-quality results and thrives on working in a fast-paced, challenging environment. This position requires you to communicate and coordinate the final solution strategy, work together to develop an implementation plan, and keep all team members informed of project status while applying your industry and consultative expertise in analytics, direct marketing best practice, and customer contact management.


  • Serve as project lead on the execution of CRM campaigns including planning, communication to the team, QC, and executing with excellence

  • QC/approve all campaigns to ensure that the creative, copy, and functionality are correct

  • Responsible for planning and executing CRM/Loyalty marketing calendar

  • Collaborate effectively with internal partners, clients, and 3rd party vendors throughout the execution of each campaign

  • Review the tactical execution of campaigns to assure expected strategic results are achieved

  • Make recommendations to client around strategy and approach, always keeping the pulse on industry leaders and making key program changes

  • Identify, monitor and analyze metrics for each campaign

  • Assist in managing expectations and communications with client(s)

  • Stay current with industry standards and best practices

  • Assist in other marketing projects/initiatives as necessary

  • Work with internal departments to support marketing efforts



  • Demonstrate project management skills with the ability to meet tight deadlines

  • Exposure to retail credit card / loyalty marketing, and/or direct marketing

  • Familiarity with ESP platforms is a plus

  • Ability to prioritize and multi-task

  • Exceptional attention to detail

  • Knowledge/background of email, digital & direct marketing

  • Demonstrated analytical and problem-solving skills

  • Proficient experience using a web-based user interface

  • Self-motivated with the ability to work collaboratively and independently when necessary

  • Demonstrated analytical skills and familiarity with measurement tools that monitor standard email campaign results

  • Strong communication skills

  • Demonstrated proactive thinker

  • Ability to understand overall business objectives and make accurate, thoughtful decisions


  • Minimum 5-7 years of experience in a CRM or Loyalty strategy position

  • Bachelors Degree

  • Project Management experience


We offer an excellent pay and benefits package including medical, dental, and vision insurance; company paid life insurance, short & long term disability; 401(k) with a generous company match; profit sharing; paid time off, (8) paid holidays and much more!

Baesman has been in business for over 68 years and is a PIA Best Workplace in the Americas award winner. EOE

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