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Adidas America Senior Manager Operations Key Cities m/f/d in Herzogenaurach, Germany

Senior Manager Operations Key Cities m/f/d

Purpose & Overall Relevance for the Organization:

KEY CITIES is one of the key focus areas of our ‘Own the Game’ strategy and the Global Key Cities team is central to operationalizing and driving the execution of this this key strategic priority Globally across all x12 Global Key Cities. The strategic objective of our Key Cities within the organization is to connect with our most influential consumers (and members) and in turn; provide a catalyst to company commercial performance and brand heat.

There are three pillars within the strategic plan, the first being to “deliver stories and products” and activation plans to drive marketplace growth, ecosystem excellence and membership experience. The second is to “drive ecosystem excellence” through creating the very best Commercial, Brand and Digital ecosystems that delight our consumers. Finally, we plan to “scale the cities approach” Globally, by leveraging the Key City approach to Market and Country Key Cities, to become a more city focused business in ensuring we win where it matters most.

The Global Key Cities plan is currently forecasting to deliver €4.8bn by 2025 at a growth rate of 14% CAGR which is +5pp versus the company. Within this, we plan to open 90+ new Retail Doors and add 70,000 sqm of net selling space, build winning plans with our Alliance Partners and double our most valuable Membership cohort from 30m to 60m+ members in our Global Key Cities.

The Senior Manager Operations will play a critical role in driving the end-to-end operationalising of the Key Cities strategic initiative within the end-to-end Brand milestone process. In turn ensuring that Key Cities is fully integrated within the adidas brand to ensure that we input, plan, create and execute plans that are Cities Connected in Story, Product, Availability and Activation. The role will work in a fast-paced, international, and highly strategic environment with many opportunities to develop and execute Globally.

Key Responsibilities:

  • Scope : Responsible for driving the end-to-end operationalising of the Key Cities strategic initiative within the end-to-end Brand milestone process

Key City Operations

  • Ensuring Cities is integrated into each of the four pillars of the ‘One Brand Operating Model’ (define the strategy, creating a clear brief, creating against the brief & preparing go-to-market). This includes;

  • Input: responsible for managing the process that ensures the delivery of Key City consumer & cultural insights and holistic market input (across all categories & channels – DTC led and AKAs) for all x12 Key Cities, fully integrated within Holistic Market input workstreams

  • Brief: ensuring the Merchandising brief of 5% City connected range via creation & access. Partner with Global Brand Marketing team to ensure Key Cities is built into the Brand Planning framework, to capture cities connected plans via activation & membership focus

  • Post BKO: facilitation and organisation of BU workshops to download consumer / cultural insight and follow up on city connected understanding. Drive the translation of cultural insights into tangible action plans with BU creation teams

  • Milestone management: work alongside the Brand Strategy & Business Development team and Merchandising function, to ensure the right materials and slides to demonstrate city connected plans are captured and reflected in the right brand milestones

  • GTM: partnering with Merchandising function to ensure the delivery of THO deliverables OTIF that capture a specific Key Cities section in the GTM milestones, providing clarity to Market Brand and BU teams to execute against

  • Measurement: in partnership with Brand H/O and Merchandising to review, share, evaluate and follow up accordingly to monitor progress against the 5% Cities Connected executive Board ambition. Put in place a performance framework to monitor execution

  • Markets: ensuring Key Cities is fully integrated and operationalised within relevant Market Milestones and that City Connected plans are being executed on Market level

  • Membership: partner with Sr Manager Key City Digital Ecosystem, Members-First Head Office, Digital Membership and BU teams to ensure that Key Cities is fully incorporated into Membership plans through the milestones

Project Management

  • Implement standard project management approach and effective communication methodology to ensure Key Cities is operationalized through all stages of the Brand process, via Global and Market stages

  • Partner alongside the new Global Merchandising function to ensure that Key Cities, as one of the five strategic pillars, has a clear performance framework against in terms of briefing, planning, execution, delivery, and measurement

  • Introduce procedures for tracking progress and execution of critical deliverables at each stage of the Brand process, ensuring each team and function are held accountable for delivering against the strategic priority of Key Cities (Global and Market teams)

  • Infuse outside in ideas into the team to proactively inform strategic thinking, the origination of ideas whilst translating into practical application and execution

  • Work independently and collaborate across multiple departments Globally and with Markets & City teams


  • Ensuring the relevant input, planning and reporting is in place to meet the various milestone and process commitments for all Channels (AKA’s, DTC, Digital & Membership). For example, all AKA partners having clear Key City input within plans and measurements

  • In partnership with the new Global Merchandising team, ensuring that Key Cities is captured within the heart of the new DTC-led input, insights and analytics being pulled through to the Global Brand & BU teams to inform creation and planning

  • Senior stakeholder management across multiple functions and teams, driving decision making effectively up to VP level

  • Ensuring that communication to different stakeholders (including senior management) and decisions are taken by the right people, based on the right information presented

Key Relationships:

  • Global Sales: VP Key Cities, Senior Director Key Cities, Senior Director Membership Acceleration, Senior Director Digital – Membership, Channel Membership Teams, Business Development Team, Wholesale (AKA & FI) and Own Retail

  • Global Brand: Brand Transformation Office, Brand Strategy & Business Development, Brand Head Office, Consumer Insights, Merchandising, Brand Planning & GTM, Marketing Strategy, Newsrooms

  • Markets: Market MOPS leads, Brand Directors & BU leads, Sales Channel leads, Key City Teams and Commercial Strategy, BD Leads

Knowledge, Skills and Abilities:

  • Ability to work in a fast-paced environment with different international cultures

  • Skill to handle ambiguity and untangle complex situations into actionable activities

  • Very organized, structured and planned in managing process planning and execution

  • Strong desire and ability to learn with curious and considered questioning

  • Fantastic collaboration skills and the ability to work effectively with many different teams and people

  • Strong analytical skills and critical strategic thinking

  • Strong project management & change management skills

  • Solutions-oriented approach, self-starter, and entrepreneurial mindset

  • Clear ability to turn Strategy into Action with logical and communicative approach to key stakeholders

  • Experience working through a go-to-market process and understanding milestones from a Global Brand or Market perspective is beneficial

  • Adequate knowledge of the sporting goods industry

  • Mental flexibility, initiative, determination, and results orientation

  • Fluency in written and spoken English

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business, ideally with sales, marketing or finance focus (Masters or MBA preferred)

  • 5+ years of in-depth experience related to strategic projects management or similar topics

  • Experience working with Global Brand, Markets, Consumer Experience and Go-To-Market teams is a plus

  • Industry: sporting goods or comparable industry

  • Experience working with stakeholders and experts at various organizational levels

  • Experience working in a Global Marketplace environment across multiple markets, regions, teams and functions is beneficial

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Senior Manager Operations Key Cities m/f/d

Brand: adidas

Location: Herzogenaurach

TEAM: Strategy

State: BY

Country/Region: DE

Contract Type: Full time

Number: 392976

Date: Nov 12, 2021